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  • Experiential Marketing

    수입
    Experiential Marketing Consumer Behavior, Customer Experience and The 7Es [ Paperback, POD 주문제작도서 ]
    Batat, Wided | Routledge | 2019년 01월
    92,610원 (10% 할인) 포인트적립 4,640원
    This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
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  • Commemorative Events

    수입 Routledge Advances in Event Research Series
    Commemorative Events Memory, Identities, Conflict [ Paperback ]
    Frost, Warwick / Laing, Jennifer | Routledge | 2017년 06월
    92,610원 (10% 할인) 포인트적립 4,640원
    This is the first book to provide an in - depth critical examination of commemorative events, particularly what they mean to societies and how they are used by governments as well as impacts on other stakeholders. The book fully explores these issues by reviewing all the major types of commemorative...
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  • Personal Branding for Entrepreneurial Journalists and Creative Professionals

    수입
    Personal Branding for Entrepreneurial Journalists and Creative Professionals [ Paperback, POD 주문제작도서 ]
    Kelly, Sara | Routledge | 2017년 04월
    92,610원 (10% 할인) 포인트적립 4,640원
    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ab...
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  • Managing Corporate Reputation and Risk

    수입
    Managing Corporate Reputation and Risk [ Paperback, POD 주문제작도서 ]
    Neef, Dale | Routledge | 2003년 09월
    92,610원 (10% 할인) 포인트적립 4,640원
    Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a strategic approach to corporate integrity in the post-Enron age. It explains how a company can re-engineer knowledge management systems to build and maintain an effective corporate integr...
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  • Masters of Advertising Copy (RLE Marketing)

    수입 Routledge Library Editions: Marketing
    Masters of Advertising Copy (RLE Marketing) [ Paperback, POD 주문제작도서 ]
    Frederick, J. George | Routledge | 2015년 12월
    92,610원 (10% 할인) 포인트적립 4,640원
    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the...
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  • Handbook of Dispute Resolution

    수입
    Handbook of Dispute Resolution ADR in Action [ Paperback, POD 주문제작도서 ]
    MacKie, Karl J. / MacKie, Karl | Routledge | 2016년 02월
    92,610원 (10% 할인) 포인트적립 4,640원
    A Handbook of Dispute Resolution examines the theoretical and practical developments that are transforming the practice of lawyers and other professionals engaged in settling disputes, grievance-handling and litigation. The book explains what distinguishes ADR from other forms of dispute resolution ...
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  • Advertising, The Uneasy Persuasion

    수입 Routledge Library Editions: Advertising
    Advertising, The Uneasy Persuasion Its Dubious Impact on American Society [ Paperback, POD 주문제작도서 ]
    Schudson, Michael | Routledge | 2015년 11월
    92,610원 (10% 할인) 포인트적립 4,640원
    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
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  • Advertising and Psychology (RLE Advertising)

    수입 Routledge Library Editions: Advertising
    Advertising and Psychology (RLE Advertising) [ Paperback, POD 주문제작도서 ]
    Gill, Leslie Ernest | Routledge | 2015년 11월
    92,610원 (10% 할인) 포인트적립 4,640원
    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory...
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  • Interactive Marketing

    수입 Routledge Interpretive Marketing Research
    Interactive Marketing Revolution or Rhetoric? [ Paperback, POD 주문제작도서 ]
    Miles, Christopher | Routledge | 2014년 08월
    92,610원 (10% 할인) 포인트적립 4,640원
    This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a ...
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  • Economics of Quality, Grades and Brands (Routledge Revivals)

    수입 Routledge Revivals
    Economics of Quality, Grades and Brands (Routledge Revivals) [ Hardcover ]
    Bowbrick, Peter | Routledge | 2014년 06월
    92,610원 (10% 할인) 포인트적립 4,640원
    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from ...
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  • Flagship Marketing

    수입 Routledge Advances in Management and Business Studies
    Flagship Marketing Concepts and places [ Paperback, POD 주문제작도서 ]
    Kent, Tony / Brown, Reva | Routledge | 2012년 09월
    92,610원 (10% 할인) 포인트적립 4,640원
    This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
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  • Branding Cities

    수입 Routledge Advances in Geography
    Branding Cities Cosmopolitanism, Parochialism, and Social Change [ Paperback, Reprint Edition, POD 주문제작도서 ]
    Donald, Stephanie Hemelryk / Kofman, Eleonore / Kevin, Catherine | Routledge | 2012년 02월
    92,610원 (10% 할인) 포인트적립 4,640원
    Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.
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  • Economics of Industrial Innovation

    수입
    Economics of Industrial Innovation [ Paperback, 3rd Reprint Edition ]
    Freeman, Chris | Routledge | 2012년 06월
    92,610원 (10% 할인) 포인트적립 4,640원
    First published in 1997. Massive technological development has changed the face of industry drammatically. This text provides an analysis of the trends and dynamics of innovation in industry. It has been updated with recent statistical information and examples. A new section explores the debate surr...
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  • Customer Century

    수입 Routledge Corporate Communication Series
    Customer Century Lessons from World Class Companies in Integrated Communications [ Paperback, POD 주문제작도서 ]
    Gronstedt, Anders | Routledge | 2011년 12월
    92,610원 (10% 할인) 포인트적립 4,640원
    Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.
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  • Corporate Public Relations

    수입 Routledge Communication Series
    Corporate Public Relations A New Historical Perspective [ Paperback, POD 주문제작도서 ]
    Olasky, Marvin N. | Routledge | 2011년 02월
    92,610원 (10% 할인) 포인트적립 4,640원
    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has aff...
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  • Managing Service Firms

    수입 Routledge Interpretive Marketing Research
    Managing Service Firms The Power of Managerial Marketing [ Hardcover ]
    Skalen, Per | Routledge | 2010년 04월
    92,610원 (10% 할인) 포인트적립 4,640원
    Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
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  • Media Promotion & Marketing for Broadcasting, Cable & the Internet

    수입
    Media Promotion & Marketing for Broadcasting, Cable & the Internet [ Paperback ]
    Eastman, Susan Tyler / Ferguson, Douglas a. / Klein, Robert | Routledge | 2006년 01월
    92,610원 (10% 할인) 포인트적립 4,640원
    Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion;...
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  • Gaining Influence in Public Relations

    수입 Routledge Communication Series
    Gaining Influence in Public Relations The Role of Resistance in Practice [ Paperback ]
    Berger, Bruce K. / Reber, Bryan H. | Routledge | 2006년 02월
    92,610원 (10% 할인) 포인트적립 4,640원
    Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
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  • Strategy of Desire

    수입 Classics in Communication and Mass Culture Series
    Strategy of Desire [ Paperback ]
    Dichter, Ernest | Routledge | 2002년 08월
    92,610원 (10% 할인) 포인트적립 4,640원
    Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of soc...
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  • Getting Attention

    수입
    Getting Attention [ Paperback ]
    Kohl, Susan Y | Routledge | 2000년 08월
    92,610원 (10% 할인) 포인트적립 4,640원
    This high-tech insider's guide to business success offers a savvy and innovative way for getting a message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced high-tech world of commu...
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