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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Strategic Brand Management, 3rd Edition

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    Strategic Brand Management, 3rd Edition [ Paperback, POD 주문제작도서 ]
    Chernev, Alexander | Cerebellum Press | 2020년 01월
    96,100원 (5% 할인) 포인트적립 2,890원
    In?Strategic Brand Management?(3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for ...
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  • Values, Lifestyles, and Psychographics

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    Values, Lifestyles, and Psychographics [ Paperback, POD 주문제작도서 ]
    Kahle, Lynn R. / Chiagouris, Larry | Psychology Press | 2016년 01월
    96,100원 (5% 할인) 포인트적립 2,890원
    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdiscipli...
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  • Public Relations

    수입
    Public Relations [ Paperback, POD 주문제작도서 ]
    Baines, Paul / Egan, John / Jefkins, Frank | Routledge | 2003년 11월
    96,100원 (5% 할인) 포인트적립 2,890원
    A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every P...
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  • Become Your Own Entrepreneur [5 in 1]

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    Become Your Own Entrepreneur [5 in 1] 9+1 Business Model Ideas to Achieve Personal Success and Give Value to the Market [ Case,eng, POD 주문제작도서 ]
    Nespy Online Marketing | Roberto Mastrini | 2021년 03월
    96,160원 (5% 할인) 포인트적립 2,890원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    "55% OFF for Bookstores! Discounted Retail Price NOW!!"Are your customers looking for inexpensive business to generate a lot of money and stop getting trapped at the current crisis?Do you want to make sure that by buying one book they will come back and buy again and again?Then, you need this book i...

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  • Online Business Crash Course [4 in 1]

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    Online Business Crash Course [4 in 1] Learn the Best Strategies for Making Big Profits While Lowering Your Risk [ Perfect,eng, POD 주문제작도서 ]
    Nespy Online Marketing | Roberto Mastrini | 2021년 03월
    96,160원 (5% 할인) 포인트적립 2,890원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    "55% OFF for Bookstores! Discounted Retail Price NOW!!"Are your customers looking for inexpensive business to generate a lot of money and stop getting trapped at the current crisis?Do you want to make sure that by buying one book they will come back and buy again and again?Then, you need this book i...

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  • Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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    Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Consequences for Global Marketing and Advertising [ Paperback, POD 주문제작도서 ]
    De Mooij, Marieke K. | Sage Publications Ltd | 2019년 08월
    96,180원 (5% 할인) 포인트적립 2,890원
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  • The Apology Impulse

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    The Apology Impulse How the Business World Ruined Sorry and Why We Can't Stop Saying It [ Hardcover, POD 주문제작도서 ]
    O'Meara, Sean | Kogan Page Ltd | 2019년 10월
    96,180원 (5% 할인) 포인트적립 2,890원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.

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  • Strategic Copywriting: How to Create Effective Advertising

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    Strategic Copywriting: How to Create Effective Advertising How to Create Effective Advertising [ Paperback, POD 주문제작도서 ]
    Applegate, Edd | Rowman & Littlefield Publishers | 2015년 11월
    96,180원 (5% 할인) 포인트적립 2,890원
    When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains ...
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  • Printed on Stone: The Lithographs of Charles Troedel

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    Printed on Stone: The Lithographs of Charles Troedel [ Hardback ]
    Scardamaglia, Amanda | Melbourne Books | 2020년 06월
    96,310원 (18% 할인) 포인트적립 4,820원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

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  • Advertising and Societies: Global Issues, Second Edition

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    Advertising and Societies: Global Issues, Second Edition Global Issues, Second Edition [ Paperback ]
    Jones, Steve / Frith, Katherine T. / Mueller, Barbara | Peter Lang Inc., International Academic Publi | 2010년 03월
    96,510원 (10% 할인) 포인트적립 4,830원
    Advertising and Societies
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  • Essentials of Public Relations (Paperback)

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    Essentials of Public Relations (Paperback)
    Dennis L. Wilcox, Phillip H. Ault, Philip H. Ault | Longman | 2000년 12월
    96,570원 (18% 할인) 포인트적립 4,830원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable w...

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  • Digital Marketing Excellence

    수입
    Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing [ Paperback ]
    Chaffey, Dave / Smith, Pr | Routledge | 2022년 07월
    구매혜택
    베스트 원서대학교재 ~8.31
    96,630원 (10% 할인) 포인트적립 4,840원
    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
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  • Media Relations Measurement

    수입
    Media Relations Measurement Determining the Value of PR to Your Company's Success [ Paperback, POD 주문제작도서 ]
    Baikaltseva, Elena | Routledge | 2018년 08월
    96,630원 (10% 할인) 포인트적립 4,840원
    Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and E...
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  • Strategic Sport Communication

    수입
    Strategic Sport Communication Traditional and Transmedia Strategies for a Global Sports Market [ Paperback, POD 주문제작도서 ]
    Coombs, W. Timothy / Harker, Jennifer L. | Routledge | 2021년 09월
    96,630원 (10% 할인) 포인트적립 4,840원
    Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and spor...
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  • Social Media Campaigns

    수입
    Social Media Campaigns Strategies for Public Relations and Marketing [ Paperback, POD 주문제작도서 ]
    Kim, Carolyn Mae | Routledge | 2021년 01월
    96,630원 (10% 할인) 포인트적립 4,840원
    An essay collection from actor and stand-up comedian, Jenny Slate
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  • Psychology of Advertising

    수입
    Psychology of Advertising [ Paperback ]
    Fennis, Bob M. / Stroebe, Wolfgang | Routledge | 2020년 10월
    구매혜택
    베스트 원서대학교재 ~8.31
    96,630원 (10% 할인) 포인트적립 4,840원
    The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
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  • Routledge Companion to Nonprofit Marketing

    수입 Routledge Companions in Marketing, Advertising and Communication
    Routledge Companion to Nonprofit Marketing [ Paperback ]
    Wymer Jr, Walter(EDT) | Routledge | 2018년 08월
    96,630원 (10% 할인) 포인트적립 4,840원
    Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
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  • Social, Political, and Economic Contexts in Public Relations

    수입 Routledge Communication Series
    Social, Political, and Economic Contexts in Public Relations Theory and Cases [ Paperback ]
    Terrell, Martin(EDT) | Routledge | 1993년 03월
    96,630원 (10% 할인) 포인트적립 4,840원
    Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of e...
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  • Public Relations and Religion in American History

    수입 Routledge Research in Public Relations
    Public Relations and Religion in American History Evangelism, Temperance, and Business [ Paperback ]
    Opdycke Lamme, Margot | Routledge | 2018년 02월
    96,630원 (10% 할인) 포인트적립 4,840원
    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at...
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  • Environmental Communication and Travel Journalism

    수입 Routledge Studies in Environmental Communication and Media
    Environmental Communication and Travel Journalism Consumerism, Conflict and Concern [ Paperback ]
    McGaurr, Lyn | Routledge | 2017년 08월
    96,630원 (10% 할인) 포인트적립 4,840원
    Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the ‘soft’ genre of travel journalism. The book seeks to understand how, in whose interests an...
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