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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Music, Movies, Meanings, and Markets

    수입 Routledge Interpretive Marketing Research
    Music, Movies, Meanings, and Markets Cinemajazzamatazz [ Paperback, Reprint Edition, POD 주문제작도서 ]
    Holbrook, Morris | Routledge | 2016년 07월
    108,720원 (10% 할인) 포인트적립 5,440원
    The origins of the Olympic Games in honour of Zeus - The formalities - Prize giving - closed down under Christianity.
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  • Attention, Attitude, and Affect in Response To Advertising

    수입
    Attention, Attitude, and Affect in Response To Advertising [ Paperback, POD 주문제작도서 ]
    Clark, Eddie M. / Brock, Timothy C. | Psychology Press | 2015년 04월
    108,720원 (10% 할인) 포인트적립 5,440원
    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practiti...
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  • Psychology of Design

    수입
    Psychology of Design Creating Consumer Appeal [ Paperback, POD 주문제작도서 ]
    Batra, Rajeev / Seifert, Colleen / Brei, DiAnn | Routledge | 2015년 08월
    108,720원 (10% 할인) 포인트적립 5,440원
    The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marke...
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  • Corporate Branding

    수입
    Corporate Branding Areas, arenas and approaches [ Paperback, POD 주문제작도서 ]
    Melewar, T. C. / Alwi, S. F. Syed | Routledge | 2015년 04월
    108,720원 (10% 할인) 포인트적립 5,440원
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business pe...
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  • Evolution of Integrated Marketing Communications

    수입
    Evolution of Integrated Marketing Communications The Customer-driven Marketplace [ Paperback, POD 주문제작도서 ]
    Schultz, Don / Patti, Charles H. / Kitchen, Philip J. | Routledge | 2014년 07월
    108,720원 (10% 할인) 포인트적립 5,440원
    This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
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  • Public Relations Leaders as Sensemakers

    수입
    Public Relations Leaders as Sensemakers A Global Study of Leadership in Public Relations and Communication Management [ Paperback, POD 주문제작도서 ]
    Berger, Bruce K. / Meng, Juan | Routledge | 2014년 05월
    108,720원 (10% 할인) 포인트적립 5,440원
    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice.
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  • Public Relations As Activism

    수입 Routledge Communication Series
    Public Relations As Activism Postmodern Approaches to Theory & Practice [ Paperback ]
    Holtzhausen, Derina R. | Routledge | 2013년 11월
    108,720원 (10% 할인) 포인트적립 5,440원
    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
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  • Global Advertising, Attitudes, and Audiences

    수입 Routledge Advances in Management and Business Studies
    Global Advertising, Attitudes, and Audiences [ Paperback, POD 주문제작도서 ]
    Wilson, Tony | Routledge | 2013년 09월
    108,720원 (10% 할인) 포인트적립 5,440원
    This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any ...
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  • Science and Art of Branding

    수입
    Science and Art of Branding [ Paperback, POD 주문제작도서 ]
    Franzen, Giep / Moriarty, Sandra E. | Routledge | 2008년 10월
    108,720원 (10% 할인) 포인트적립 5,440원
    Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explai...
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  • Public Relations and Communication Management

    수입
    Public Relations and Communication Management Current Trends and Emerging Topics [ Paperback ]
    Kim, Jeong-Nam(EDT) | Routledge | 2013년 05월
    108,720원 (10% 할인) 포인트적립 5,440원
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications...
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  • Culture and Public Relations

    수입 Routledge Communication Series
    Culture and Public Relations [ Paperback, POD 주문제작도서 ]
    Sriramesh, Krishnamurthy / Vercic, Dejan | Routledge | 2012년 05월
    108,720원 (10% 할인) 포인트적립 5,440원
    Now in its second edition, this volume is a fully illustrated, accessible introduction to the history of art. Using an international range of examples, it provides the reader with a toolkit of concepts, ideas and methods relevant to understanding art history.
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  • Qualitative Research Methods in Public Relations and Marketing Communications

    수입
    Qualitative Research Methods in Public Relations and Marketing Communications [ POD 주문제작도서 ]
    Daymon, Christine / Holloway, Immy | Routledge | 2010년 01월
    108,720원 (10% 할인) 포인트적립 5,440원
    The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
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  • Performance Measurement

    수입 Applied Psychology Series
    Performance Measurement Current Perspectives and Future Challenges [ Paperback ]
    Woehr, David J.(EDT) | Psychology Press | 2006년 06월
    108,720원 (10% 할인) 포인트적립 5,440원
    Brings together internationally recognized leaders in the field and each focuses on the nature of work and the demands being placed on assessment and measurement as core organizational activities. This book provides pointers to not only the practical implications of work in the field, but also to th...
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  • Macroeconomic Issues Today

    수입
    Macroeconomic Issues Today Alternative Approaches [ Paperback, POD 주문제작도서 ]
    Carson, Robert B. / Thomas, Wade L. / Hecht, Jason | Routledge | 2005년 04월
    108,720원 (10% 할인) 포인트적립 5,440원
    Revised and updated to reflect critical changes in economic policy since the last edition, this text provides Conservative, Liberal, and Radical interpretations and solutions for seven current microeconomic issues. An instructor's manual with a test bank and discussion questions is available to adop...
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  • Reader in Marketing Communications

    수입
    Reader in Marketing Communications [ Paperback ]
    Kitchen, Philip / de Pelsmacker, Patrick / Eagle, Lynne | Routledge | 2005년 12월
    108,720원 (10% 할인) 포인트적립 5,440원
    Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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  • Creative Leadership Mining the Gold in Your Work Force

    수입
    Creative Leadership Mining the Gold in Your Work Force [ Paperback, POD 주문제작도서 ]
    Damiani, A. S. | CRC Press | 1998년 04월
    108,720원 (10% 할인) 포인트적립 5,440원
    Creative Leadership: Mining the Gold in Your Work Force is written for aspiring leaders who are committed to finding solutions to the challenges of an ever-increasing competitive market. This valuable resource not only shows you how to develop you...
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  • If It Wasn't For the People...This Job Would Be Fun

    수입
    If It Wasn't For the People...This Job Would Be Fun Coaching for Buy-In and Results [ Paperback, POD 주문제작도서 ]
    Motsett, C. B. | CRC Press | 1998년 01월
    108,720원 (10% 할인) 포인트적립 5,440원
    This book shows readers how to gain the cooperation of employees and co-workers using five simple steps. If It Wasn't for the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that e...
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  • Persuasive Advertising for Entrepreneurs and Small Business Owners

    수입
    Persuasive Advertising for Entrepreneurs and Small Business Owners How to Create More Effective Sales Messages [ Paperback ]
    Granat, Jay P | Routledge | 1997년 08월
    108,720원 (10% 할인) 포인트적립 5,440원
    Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercialson a work...
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  • Marketing for Attorneys and Law Firms

    수입
    Marketing for Attorneys and Law Firms [ Paperback, POD 주문제작도서 ]
    Winston, William | Routledge | 1993년 05월
    108,720원 (10% 할인) 포인트적립 5,440원
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and impro...
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  • Rumors and Rumor Control

    수입 Routledge Communication Series
    Rumors and Rumor Control A Manager's Guide to Understanding and Combatting Rumors [ Paperback, POD 주문제작도서 ]
    Kimmel, Allan J. | Routledge | 2003년 09월
    108,720원 (10% 할인) 포인트적립 5,440원
    THIS BOOK OFFERS A THOROUGH EXAMINATION OF RUMORS AND PROPOSES STRATEGIES FOR ORGANIZATIONS TO USE IN COMBATTING RUMORS THAT OCCUR BOTH INTERNALLY AND EXTERNALLY.
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