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  • Global Advertising Regulation Handbook

    수입
    Global Advertising Regulation Handbook [ Paperback, POD 주문제작도서 ]
    Shaver, Mary Alice / An, Soontae | Routledge | 2013년 09월
    118,790원 (10% 할인) 포인트적립 5,940원
    This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, ...
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  • Introduction to Social Media Marketing

    수입
    Introduction to Social Media Marketing [ Paperback, POD 주문제작도서 ]
    Charlesworth, Alan | Routledge | 2014년 12월
    118,790원 (10% 할인) 포인트적립 5,940원
    An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach t...
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  • Advertising Campaign Design

    수입
    Advertising Campaign Design Just the Essentials [ Paperback, POD 주문제작도서 ]
    Blakeman, Robyn | Routledge | 2011년 07월
    118,790원 (10% 할인) 포인트적립 5,940원
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
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  • Integrated Advertising, Promotion and Marketing Communicatio

    수입
    Integrated Advertising, Promotion and Marketing Communicatio [ Hardback ]
    Kenneth Clow | Pearson Higher Education | 2011년 04월
    118,790원 (10% 할인) 포인트적립 5,940원
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  • Transparency, Public Relations and the Mass Media

    수입 Routledge Focus on Public Relations
    Transparency, Public Relations and the Mass Media Combating the Hidden Influences in News Coverage Worldwide [ Hardcover, POD 주문제작도서 ]
    Tsetsura, Katerina / Kruckeberg, Dean | Routledge | 2016년 11월
    118,790원 (10% 할인) 포인트적립 5,940원
    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithe...
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  • Advertising, Society, and Consumer Culture

    수입
    Advertising, Society, and Consumer Culture [ Paperback, POD 주문제작도서 ]
    Hovland, Roxanne / Wolburg, Joyce M. | Routledge | 2010년 03월
    118,790원 (10% 할인) 포인트적립 5,940원
    Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
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  • Crisis Communication

    수입
    Crisis Communication Theory and Practice [ Paperback, POD 주문제작도서 ]
    Zaremba, Alan Jay | Routledge | 2010년 12월
    118,790원 (10% 할인) 포인트적립 5,940원
    Adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis.
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  • Brick & Mortar Shopping in the 21st Century

    수입
    Brick & Mortar Shopping in the 21st Century [ Paperback ]
    Lowrey, Tina(EDT) | Psychology Press | 2008년 01월
    118,790원 (10% 할인) 포인트적립 5,940원
    Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping b...
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  • When Ads Work

    수입
    When Ads Work New Proof That Advertising Triggers Sales [ Paperback, POD 주문제작도서 ]
    Jones, David M. | Routledge | 2006년 10월
    118,790원 (10% 할인) 포인트적립 5,940원
    The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. This book argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.
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  • How to Manage a Successful Press Conference

    수입
    How to Manage a Successful Press Conference [ Paperback ]
    Leinemann, Ralf / Baikaltseva, Elena | Routledge | 2006년 11월
    118,790원 (10% 할인) 포인트적립 5,940원
    Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international envir...
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  • Sports Marketing and the Psychology of Marketing Communication

    수입
    Sports Marketing and the Psychology of Marketing Communication [ Paperback ]
    Riley, Chris(EDT) | Psychology Press | 2004년 02월
    118,790원 (10% 할인) 포인트적립 5,940원
    This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
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  • Leadership

    수입
    Leadership Succeeding in the Private, Public, and Not-for-profit Sectors [ Paperback, POD 주문제작도서 ]
    Sims, Ronald R. / Quatro, Scott a. | Routledge | 2005년 02월
    118,790원 (10% 할인) 포인트적립 5,940원
    Whether in the for-profit, not-for-profit, or government sector, organizations today face tough new challenges posed by changing global and domestic environments using diverse workforces. Leaders have to practice different styles appropriate to more complex and dynamic situations than ever before.
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  • Trade Unions and Global Governance

    수입 Routledge Studies in Employment and Work Relations in Context
    Trade Unions and Global Governance The Debate on a Social Clause [ Paperback, POD 주문제작도서 ]
    Roozendaal, Gerda Van / Van Roozendaal, Gerda / Van, Roozendaal | Routledge | 2002년 08월
    118,790원 (10% 할인) 포인트적립 5,940원
    As the world economy is liberalized, it is vital for non-governmental organizations to create an international agenda. This title studies what makes such organizations successful on an international level. The focus is on trade unions, as a key international group of NGOs.
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  • Public Relations Research Annual

    수입 Public Relations Research Annual-2
    Public Relations Research Annual Volume 2 [ Paperback, POD 주문제작도서 ]
    Grunig, Larissa A. / Grunig, James E. | Routledge | 1990년 05월
    118,790원 (10% 할인) 포인트적립 5,940원
    Provides the first complete and accurate English-language translation of an essential first-hand account of the lives and world of Dutch colonists and northeastern Native communities in the seventeenth century.
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  • Marketing Communication

    수입
    Marketing Communication A Critical Introduction [ POD 주문제작도서 ]
    Varey, Richard | Routledge | 2002년 01월
    118,790원 (10% 할인) 포인트적립 5,940원
    A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
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  • Internal Marketing: Directions for Management

    수입
    Internal Marketing: Directions for Management [ Paperback, POD 주문제작도서 ]
    Lewis, Barbara / Varey, Richard | Routledge | 2000년 01월
    118,790원 (10% 할인) 포인트적립 5,940원
    Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; ...
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  • Informal Learning in the Workplace

    수입
    Informal Learning in the Workplace Unmasking Human Resource Development [ POD 주문제작도서 ]
    Garrick, John | Routledge | 1998년 10월
    118,790원 (10% 할인) 포인트적립 5,940원
    Informal Learning in the Workplace critically examines definitions of informal learning, focusing on a variety of workplace contexts.
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  • Telecommunications and the City

    수입
    Telecommunications and the City Electronic Spaces, Urban Places [ Paperback, POD 주문제작도서 ]
    Graham, Steve / Marvin, Simon | Routledge | 1996년 03월
    118,790원 (10% 할인) 포인트적립 5,940원
    Advances in telecommunications are currently involved in the economic, social, cultural, environmental and physical transformation of advanced industrial cities. Telecommunications and the City provides the first critical and state-of-the-art revi...
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  • Reengineering Corporate Communication: A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates

    수입
    Reengineering Corporate Communication: A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates [ Hardcover, POD 주문제작도서 ]
    Seebacher, Uwe | Springer | 2022년 07월
    119,230원 (18% 할인) 포인트적립 5,970원
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  • Social Media for Strategic Communication - International Student Edition

    수입
    Social Media for Strategic Communication - International Student Edition Creative Strategies and Research-Based Applications [ Paperback, 2 Revised edition ]
    Freberg, Karen | SAGE Publications Inc | 2021년 10월
    119,230원 (18% 할인) 포인트적립 5,970원
    Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.
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