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Routledge Sports Marketing Series

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  • Ambush Marketing in Sports

    [Á÷¼öÀԾ缭] Ambush Marketing in Sports [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nufer, Gerd | Routledge | 2014³â 12¿ù
    74,890¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,750¿ø
    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...
  • Sport Brands

    [Á÷¼öÀԾ缭] Sport Brands [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bouchet, Patrick / Hillairet, Dieter / Bodet, Guillaume | Routledge | 2013³â 04¿ù
    101,220¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,070¿ø
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological ap...
  • Sport Public Relations and Communication

    [Á÷¼öÀԾ缭] Sport Public Relations and Communication [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hopwood, Maria / Skinner, James / Kitchin, Paul | Routledge | 2010³â 06¿ù
    101,220¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,070¿ø
    Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.
  • Marketing and Football

    [Á÷¼öÀԾ缭] Marketing and Football [ Paperback ]
    Desbordes, Michel | Routledge | 2006³â 10¿ù
    101,220¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,070¿ø
    Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitione...
  • Relationship Marketing in Sports

    [Á÷¼öÀԾ缭] Relationship Marketing in Sports [ Paperback ]
    Nufer, Gerd | Routledge | 2009³â 10¿ù
    111,340¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,570¿ø
    Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the...
  • Relationship Marketing in Sports

    [Á÷¼öÀԾ缭] Relationship Marketing in Sports [ Hardcover ]
    Nufer, Gerd | Routledge | 2016³â 07¿ù
    273,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,670¿ø
    Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relation...
  • Sport Public Relations and Communication

    [Á÷¼öÀԾ缭] Sport Public Relations and Communication [ Hardcover ]
    Hopwood, Maria / Skinner, James / Kitchin, Paul | Routledge | 2015³â 10¿ù
    273,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,670¿ø
    Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. This is the first book to explore public relations and communications in the sports ind...
  • Sport Brands

    [Á÷¼öÀԾ缭] Sport Brands [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bouchet, Patrick / Hillairet, Dieter / Bodet, Guillaume | Routledge | 2013³â 04¿ù
    273,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,670¿ø
    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological ap...
  • Ambush Marketing in Sports

    [Á÷¼öÀԾ缭] Ambush Marketing in Sports [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nufer, Gerd | Routledge | 2013³â 03¿ù
    293,620¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,690¿ø
    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...
  • Marketing and Football

    [Á÷¼öÀԾ缭] Marketing and Football [ Hardcover ]
    Desbordes, Michel | Routledge | 2017³â 08¿ù
    364,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,230¿ø
    Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitione...
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