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Routledge Sports Marketing Series
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Desbordes, Michel | Routledge | 2017년 08월364,500원 (10% 할인) 포인트적립 18,230원Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitione...
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Nufer, Gerd | Routledge | 2016년 07월273,370원 (10% 할인) 포인트적립 13,670원Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relation...
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Hopwood, Maria / Skinner, James / Kitchin, Paul | Routledge | 2015년 10월273,370원 (10% 할인) 포인트적립 13,670원Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. This is the first book to explore public relations and communications in the sports ind...
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Nufer, Gerd | Routledge | 2014년 12월74,890원 (10% 할인) 포인트적립 3,750원Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...
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Bouchet, Patrick / Hillairet, Dieter / Bodet, Guillaume | Routledge | 2013년 04월273,370원 (10% 할인) 포인트적립 13,670원Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological ap...
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Bouchet, Patrick / Hillairet, Dieter / Bodet, Guillaume | Routledge | 2013년 04월101,220원 (10% 할인) 포인트적립 5,070원Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological ap...
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Nufer, Gerd | Routledge | 2013년 03월293,620원 (10% 할인) 포인트적립 14,690원Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with internatio...
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Hopwood, Maria / Skinner, James / Kitchin, Paul | Routledge | 2010년 06월101,220원 (10% 할인) 포인트적립 5,070원Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.
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Nufer, Gerd | Routledge | 2009년 10월111,340원 (10% 할인) 포인트적립 5,570원Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the...
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Desbordes, Michel | Routledge | 2006년 10월101,220원 (10% 할인) 포인트적립 5,070원Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitione...
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