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¼¿ï´ëÇб³ »ýÈ°°úÇдëÇÐ ¼ÒºñÀÚÇаú ±³¼ö·Î ÀçÁ÷Çϸç, À¯Æ©ºê ä³Î ¡®Æ®·»µåÄÚ¸®¾ÆTV¡¯¿¡ Âü¿©ÇÏ°í, ¿Â¶óÀÎ °ø°³ °Á K-MOOC¿¡¼ ¡´¼ÒºñÀÚ¿Í ½ÃÀ塵À̶ó´Â °Á¸¦ ¿î¿µÇÑ´Ù. ÃÖ±Ù ¿ÀÇÂAIÀÇ ÀΰøÁö´É ¼ºñ½º GPTs¿¡ ¡®±è³µµ GPT¡¯¸¦ °³¼³Çß´Ù. ¡®±è³µµ GPT¡¯´Â ÀúÀÚ°¡ ±×µ¿¾È ÁýÇÊÇÑ 30¿© ±ÇÀÇ µµ¼¿Í ´Ù¼öÀÇ Çмú³í¹®À» ÇнÀÇØ, Æ®·»µå¡¤°æÁ¦°æ¿µ¡¤ÀÚ±â°è¹ß¡¤Àλý°ü µîÀÇ Áú¹®¿¡ Æ¯ÈµÈ ´äº¯À» Á¦½ÃÇÏ´Â ¼ºñ½º´Ù. ¡´Æ®·»µå ÄÚ¸®¾Æ¡µ ½Ã¸®Á 2008³âºÎÅÍ, ±× ¿µ¹®ÆÇÀÎ ¡´Consumer Trend Insights¡µ ½Ã¸®Á 2020³âºÎÅÍ ¸Å³â Ãâ°£ÇÏ°í ÀÖÀ¸¸ç, ÃÖ±Ù ¡ºÃ»¼Ò³âÀ» À§ÇÑ ±è³µµ ±³¼öÀÇ Æ®·»µå ¼ö¾÷ 1¡»À» Ãâ°£Çß´Ù. ÀÌ ¿Ü¿¡µµ ¡´´ëÇѹα¹ ¿Ü½Ä¾÷ Æ®·»µå¡µ ½Ã¸®Áî, ¡º´õÇö´ë ¼¿ï ÀλçÀÌÆ®¡», ¡º¸¶ÄÏÄø® ÀλçÀÌÆ®¡», ¡ºÆ®·»µå ·Îµå: ´º¿å ÀÓÆļºí¡», ¡ºÆ®·»µå Â÷À̳ª¡», ¡º·°¼Å¸® ÄÚ¸®¾Æ¡», ¡ºµðÀÚÀÎÀÇ ½Ã´ë, Æ®·»µåÀÇ ½Ã´ë¡»(°øÀú), ¡º2011 ´ëÇѹα¹ ¼ÒºñÁöµµ: ¼ÒºñÀÚ´Â ¹«¾ùÀ» ¿øÇϴ°¡?¡»(°øÀú), ¡º2013 Consumer Trends in Korea¡» µîÀÇ Ã¥À» ½è´Ù.
Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU). As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including the Trend Korea series, Dining Business Trend series, Market Kurly Insight , The Hyundai Seoul Insight , Trend China, What Consumers Want, and Luxury Korea . He also wrote essay books, Amor Fati , Future and My Job , and Youth , It¡¯s Painful which have sold three million copies in 17 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea¡¯s major companies like Samsung, LG, SK, CJ, Hyundai Motors, GS, LH, Amorepacific, Lotte, Fursys, Nongshim, and Coway.
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2010-12-14 |
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