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Miyoung Jeon is a research fellow at the Consumer Trend Center (CTC) under Seoul National University. She holds BA, MA and PhD degrees in Consumer Science. Since 2009, she has co-authored numerous books including the annually published and top-ranked book series Trend Korea, as well as Trend China , Dining Business Trend series, and Breakthrough Power . Miyoung worked as a research analyst at Samsung Economic Research Institute, served as a research professor at SNU, and is currently a columnist for Dong-A Ilbo¡¯s ¡®Trend Now¡¯ section. Additionally, she holds positions as the chair for Lotte Shopping¡¯s ESG Committee and serves as an advisor for multiple organizations including LG U+, Hana Bank and the Seoul Metropolitan Government. Currently, she collaborates with various companies, focusing on new trend-based product development and strategic planning.
 
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