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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Pathways to Polling

    수입
    Pathways to Polling Crisis, Cooperation and the Making of Public Opinion Professions [ Paperback ]
    Fried, Amy | Routledge | 2011년 10월
    88,570원 (10% 할인) 포인트적립 4,430원
    Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.
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  • Pathways to Polling

    수입
    Pathways to Polling Crisis, Cooperation and the Making of Public Opinion Professions [ Hardcover ]
    Fried, Amy | Routledge | 2011년 08월
    312,120원 (10% 할인) 포인트적립 15,610원
    Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.
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  • Sustainable Leadership

    수입
    Sustainable Leadership Honeybee and Locust Approaches [ Paperback, POD 주문제작도서 ]
    Avery, Gayle C. / Bergsteiner, Harald | Routledge | 2011년 03월
    114,750원 (10% 할인) 포인트적립 5,740원
    Sustainable Leadership centers on a powerful metaphor of honeybee and locust behaviors, which illustrate two leadership philosophies with very different outcomes for a business and its viability. This engaging, insightful book provides evidence and a rationale for building a business case to change ...
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  • Sustainable Leadership

    수입
    Sustainable Leadership Honeybee and Locust Approaches [ Hardcover, POD 주문제작도서 ]
    Avery, Gayle / Bergsteiner, Harald | Routledge | 2011년 03월
    261,780원 (10% 할인) 포인트적립 13,090원
    Sustainable Leadership centers on a powerful metaphor of honeybee and locust behaviors, which illustrate two leadership philosophies with very different outcomes for a business and its viability. This engaging, insightful book provides evidence and a rationale for building a business case to change ...
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  • Explorations in Consumer Culture Theory

    수입 Routledge Interpretive Marketing Research
    Explorations in Consumer Culture Theory [ Paperback, POD 주문제작도서 ]
    Sherry, John F. / Fischer, Eileen | Routledge | 2011년 03월
    88,570원 (10% 할인) 포인트적립 4,430원
    This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.
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  • Values-based Service for Sustainable Business

    수입 Routledge Studies in Management, Organizations and Society
    Values-based Service for Sustainable Business Lessons from IKEA [ Paperback ]
    Edvardsson, Bo / Enquist, Bo | Routledge | 2011년 03월
    108,720원 (10% 할인) 포인트적립 5,440원
    This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
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  • Setting Up Joint Ventures in China

    수입
    Setting Up Joint Ventures in China [ Paperback ]
    Devonshire-Ellis, Chris / Scott, Andy / Woollard, Sam | Springer | 2011년 07월
    구매혜택
    English
    167,040원 (10% 할인) 포인트적립 8,360원
    This brand new guide book is a comprehensive overview of establishing joint ventures in China. It details all applicable decision making processes such as assessing your potential partner, choosing the relevant JV structure, conducting legal and financial due diligence. The guide contains complete J...
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  • Transformative Consumer Research for Personal and Collective Well-Being

    수입
    Transformative Consumer Research for Personal and Collective Well-Being [ Hardcover ]
    Ozanne, Julie L.(EDT) | Routledge | 2011년 05월
    302,050원 (10% 할인) 포인트적립 15,110원
    Ideal for those studying or with a keen interest in women in the development process.
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  • Setting Up Representative Offices in China

    수입
    Setting Up Representative Offices in China [ Paperback ]
    Devonshire-Ellis, Chris / Scott, Andy / Woollard, Sam | Springer | 2011년 06월
    구매혜택
    English
    91,100원 (10% 할인) 포인트적립 4,560원
    Do you want to do business in China? If you are already in this vast country and want to know more, or if you have never tried your hand at this fascinating market, then this book is for you. This Guide is a practical overview for the international businessman to understand the rules, regulations an...
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  • Dynamics of Sustainable Innovation Journeys

    수입
    Dynamics of Sustainable Innovation Journeys [ Hardcover ]
    Geels, Frank (EDT) / Hekkert, Marko (EDT) / Jacobsson, Staffan (EDT) | Routledge | 2011년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned. This book was published as a special issue of Technology Analysis & Strategic Management.
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  • Marketing Fashion

    Marketing Fashion Portfolio Series [ Paperback ]
    Harriet Posner | Laurence King | 2011년 05월
    39,100원 (15% 할인) 포인트적립 1,960원
    Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and ...
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  • The Accidental Sales Manager: A Survival Guide for Ceos (or Owners or Presidents) Who Find Themselves Managing Salespeople

    수입
    The Accidental Sales Manager: A Survival Guide for Ceos (or Owners or Presidents) Who Find Themselves Managing Salespeople A Survival Guide for CEOs (or Owners or Presidents) Who Find Themselves Managing Salespeople [ Paperback ]
    Paling, Suzanne | Entrepreneur Press | 2010년 10월
    27,600원 (18% 할인) 포인트적립 1,380원
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  • Finance and Society in 21st Century China

    수입 Transformation and Innovation
    Finance and Society in 21st Century China Chinese Culture versus Western Markets [ Hardcover ]
    Tong, Junie T. | Routledge | 2011년 08월
    291,980원 (10% 할인) 포인트적립 14,600원
    Reflects on the role of banking and finance in China. This title adopts a critical perspective that views the societal as well as economic functioning of banking and finance. It considers how far the modern economy is disconnected from Chinese culture and history and the problems this separation may...
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  • Japanese Consumer Dynamics

    수입
    Japanese Consumer Dynamics [ Hardcover ]
    Haghirian, P. | Palgrave MacMillan | 2011년 01월
    189,830원 (10% 할인) 포인트적립 9,500원
    Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

    수입
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders How Challenger Brands Can Compete Against Brand Leaders [ Hardcover ]
    Morgan, Adam | Wiley | 2009년 01월
    48,690원 (15% 할인) 포인트적립 2,440원
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
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  • MM

    수입
    MM [ Paperback, 2 PAP/PSC ]
    Iacobucci, Dawn | Cengage Learning | 2011년 02월
    121,410원 (10% 할인) 포인트적립 6,080원
    Created through a 'student-tested, faculty-approved' review process with students and faculty, this title provides an accessible solution to accommodate the diverse lifestyles of today's learners.
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  • Research in Consumer Behavior

    수입
    Research in Consumer Behavior [ Hardcover, POD 주문제작도서 ]
    Belk, Russell W. | Emerald Group Publishing | 2010년 11월
    266,090원 (5% 할인) 포인트적립 7,990원
    Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
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  • Setting Up Wholly Foreign Owned Enterprises in China

    수입
    Setting Up Wholly Foreign Owned Enterprises in China [ Paperback ]
    Devonshire-Ellis, Chris / Scott, Andy / Woollard, Sam | Springer | 2011년 07월
    구매혜택
    English
    167,040원 (10% 할인) 포인트적립 8,360원
    Do you want to manufacture or trade in China? If you are looking at investing in a China manufacturing or service operation in China, then this book is for you. This Guide is a practical overview for the international businessman to understand the rules, regulations and management issues regarding e...
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  • Handbook of Pricing Research in Marketing

    수입
    Handbook of Pricing Research in Marketing [ Paperback, Reprint Edition ]
    Rao, Vithala R. (EDT) | Edward Elgar Pub | 2010년 11월
    132,120원 (10% 할인) 포인트적립 6,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contribut...

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  • UnMarketing : Stop Marketing. Start Engaging

    UnMarketing : Stop Marketing. Start Engaging [ Hardcover ]
    Scott Stratten | Wiley | 2010년 09월
    30,000원 포인트적립 600원
    From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep tryi...

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