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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Real-Time Marketing and PR

    수입
    Real-Time Marketing and PR How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now [ Hardcover ]
    David Meerman Scott | John Wiley & Sons | 2010년 10월
    34,520원 (18% 할인) 포인트적립 1,730원
    Wake up, it’s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means n...
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  • Integrated Brand Marketing and Measuring Returns

    수입
    Integrated Brand Marketing and Measuring Returns [ Hardcover ]
    Kitchen, P. | Palgrave MacMillan | 2010년 08월
    174,650원 (10% 할인) 포인트적립 8,740원
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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  • High Visibility : Transforming Your Personal and Professional Brand

    한정판매
    High Visibility : Transforming Your Personal and Professional Brand [ Hardcover, 3rd Edition ]
    필립 코틀러 저 | McGraw-Hill | 2005년 12월
    18,170원 (50% 할인) 포인트적립 0원
    왜 사람들은 탁월한 존재로 부각되고 싶어하는가?유명세, 이름값, 인지도 등은 어떻게 만들어지고 유지되는가?“마케팅 구루 필립 코틀러가 통쾌한 해법을 제시한다!!”『퍼스널 마케팅』속에는 워렌 버핏, 잭 웰치, 도널드 트럼프, 오프라 윈프리, 데이비드 베컴, 맬 깁슨 등 이름값만으로도 기가 질릴 정도의 사람들이 사...

    품절

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  • The Trend Forecaster's Handbook

    The Trend Forecaster's Handbook [ Paperback ]
    Raymond, Martin | Laurence King | 2010년 10월
    55,020원 (18% 할인) 포인트적립 2,760원
    Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.
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  • Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

    수입
    Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas A Masterclass in Modern Marketing Ideas [ Paperback ]
    Duncan, Kevin | Bloomsbury Publishing PLC | 2010년 11월
    22,060원 (18% 할인) 포인트적립 1,110원
    Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
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  • Psychology of Marketing

    수입
    Psychology of Marketing Cross-Cultural Perspectives [ Hardcover ]
    Unger, Alexander | Routledge | 2010년 10월
    291,980원 (10% 할인) 포인트적립 14,600원
    A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, pow...
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  • The Myth of the Ethical Consumer [With CDROM]

    수입
    The Myth of the Ethical Consumer [With CDROM] [ Hardcover ]
    DeVinney, Timothy M. / Auger, Pat / Eckhardt, Giana M. | Cambridge University Press | 2010년 09월
    209,580원 (10% 할인) 포인트적립 10,480원
    Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they a...
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  • CIM Coursebook Stakeholder Marketing

    수입
    CIM Coursebook Stakeholder Marketing [ Paperback ]
    Gledhill, Michelle | Routledge | 2010년 06월
    76,500원 (10% 할인) 포인트적립 3,830원
    Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports...
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  • CIM Coursebook Marketing Essentials

    수입
    CIM Coursebook Marketing Essentials [ Paperback, POD 주문제작도서 ]
    Blythe, Jim | Routledge | 2010년 06월
    84,550원 (10% 할인) 포인트적립 4,230원
    Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports...
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  • CIM Coursebook Assessing the Marketing Environment

    수입
    CIM Coursebook Assessing the Marketing Environment [ Paperback, POD 주문제작도서 ]
    Luck, Diana | Routledge | 2010년 06월
    84,550원 (10% 할인) 포인트적립 4,230원
    A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.
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  • Understanding Children as Consumers

    수입
    Understanding Children as Consumers [ Paperback ]
    Marshall, David W(EDT) | SAGE Publications Ltd | 2010년 04월
    110,860원 (10% 할인) 포인트적립 5,550원
    Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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  • Making Corporate Social Responsibility a Global Concern

    수입 Non-State Actors in Global Governance
    Making Corporate Social Responsibility a Global Concern Norm Construction in a Globalizing World [ Hardcover, POD 주문제작도서 ]
    Segerlund, Lisbeth | Routledge | 2010년 07월
    271,850원 (10% 할인) 포인트적립 13,600원
    Theoretically driven by the 'norm life cycle model' and using an interesting range of case studies; Nike, the anti-apartheid movement to name a few, this title traces the development of corporate social responsibility as an international norm, and how this norm has become an issue on the internation...
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  • Innovation and Marketing in the Video Game Industry

    수입
    Innovation and Marketing in the Video Game Industry Avoiding the Performance Trap [ Hardcover ]
    Barczak, Gloria | Routledge | 2010년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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  • Economics of Abundance

    수입 Gower Green Economics and Sustainable Growth Series
    Economics of Abundance A Political Economy of Freedom, Equity, and Sustainability [ Hardcover ]
    Hoeschele, Wolfgang | Routledge | 2010년 06월
    291,980원 (10% 할인) 포인트적립 14,600원
    No matter how many resources we consume we never seem to have enough. This book challenges why this is so. It contends that our capitalist economy can exist only on the basis of manufactured scarcity created by 'scarcity-generating institutions', and that these institutions manipulate both demand an...
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  • Ageing Populations and Changing Labour Markets

    수입 Corporate Social Responsibility
    Ageing Populations and Changing Labour Markets Social and Economic Impacts of the Demographic Time Bomb [ Hardcover ]
    Vettori, Stella(EDT) | Routledge | 2010년 10월
    271,850원 (10% 할인) 포인트적립 13,600원
    Ageing populations are seen both as threat and opportunity. With chapters reflecting different perspectives from around the world, this book constitutes a major contribution to the debate on issues that all too often have been the subject of sensationalised media treatment.
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  • Making Ecopreneurs

    수입 Corporate Social Responsibility
    Making Ecopreneurs Developing Sustainable Entrepreneurship [ Hardcover, 2nd Edition ]
    Schaper, Michael(EDT) | Routledge | 2010년 07월
    352,400원 (10% 할인) 포인트적립 17,620원
    'Ecopreneurs' are environmental entrepreneurs who have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This title examines what distinguishes these green entrepreneurs from others. It is suitable for researchers in t...
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  • Green Business, Green Values, and Sustainability

    수입 Routledge Studies in Corporate Governance
    Green Business, Green Values, and Sustainability [ Hardcover ]
    Pitelis, Christos / Keenan, Jack / Pryce, Vicky | Routledge | 2011년 03월
    302,050원 (10% 할인) 포인트적립 15,110원
    A work on the green transformation of business in major sectors including government, finance, energy, and retail. It explores different solutions to sustainability including ethical approaches, alternative environmental strategies, corporate responsibility, and carbon reductions.
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  • We Are Smarter Than Me

    We Are Smarter Than Me [ Hardcover ]
    Barry Libert | Wharton School Publishing | 2007년 10월
    22,800원 (5% 할인) 포인트적립 1,140원
    위키피디아(Wikipedia), 트위터(Twitter), 유튜브(Youtube), 플리커(Flickr)와 같은 소셜 네트워킹 사이트들이 세계적으로 큰 인기를 끌고 있다. 많은 사람들이 이러한 SNS 사이트를 이용하고 있으며, 기업들도 이를 적극적으로 활용하고 있다. 이처럼 네트워크로 연결된 수많은 사람들이 '집단지성'이라는 새로운 가치를 ...

    일시품절

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  • Handbook of Online and Social

    수입
    Handbook of Online and Social Tools and Techniques for Market Researchers [ Hardcover ]
    Poynter, Ray | Wiley | 2010년 10월
    96,850원 (18% 할인) 포인트적립 4,850원
    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
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  • Consistency, Choice, and Rationality

    수입
    Consistency, Choice, and Rationality [ Hardcover ]
    Bossert, Walter / Suzumura, Kotaro | Harvard University Press | 2010년 10월
    83,520원 (10% 할인) 포인트적립 4,180원
    Presents a mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi-transitivity, or acyclicity. This title discusses applications in individual and social choice theory, fields important not only to economics but also to philosop...
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