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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • The Ashgate Research Companion to Corporate Social Responsibility

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    The Ashgate Research Companion to Corporate Social Responsibility [ Hardcover ]
    Crowther, David (EDT) / Capaldi, Nicholas (EDT) | Ashgate Pub Co | 2008년 08월
    269,320원 (10% 할인) 포인트적립 13,470원
    Offers views of the key issues in corporate social responsibility research. This title shows the diversity of concerns which fall under the umbrella of corporate social responsibility and highlights a number of important issues for debate.
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  • Mehrmarkenhandel in Der Automobilbranche

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    Mehrmarkenhandel in Der Automobilbranche Eine Betrachtung Aus Kundensicht [ Paperback ]
    Muth, Hendrik / Freter, Hermann(EDT) | Peter Lang AG | 2008년 08월
    177,300원 (10% 할인) 포인트적립 8,870원
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  • Words That Work: It's Not What You Say, It's What People Hear

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    Words That Work: It's Not What You Say, It's What People Hear It's Not What You Say, It's What People Hear [ Paperback ]
    Luntz, Frank | Hachette Books | 2008년 08월
    27,240원 (18% 할인) 포인트적립 1,370원
    The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote f...
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  • Marketing auf den Punkt gebracht

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    Marketing auf den Punkt gebracht [ Paperback ]
    Preißner, Andreas | Walter de Gruyter | 2008년 07월
    42,250원 (18% 할인) 포인트적립 2,120원
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  • Corporate Social Responsibility Reader

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    Corporate Social Responsibility Reader [ Hardcover, 1st Edition ]
    Burchell, Jon(EDT) | Routledge | 2008년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Including articles and perspectives from academics, NGOs and companies themselves, this book provides an overview of CSR and its place within the contemporary social and economic landscape. It is suitable for those studying business and management, and its ethical dimensions.
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  • CIM Coursebook 08/09 Introductory Certificate in Marketing

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    CIM Coursebook 08/09 Introductory Certificate in Marketing [ Paperback ]
    Botten, Neil | Routledge | 2008년 07월
    60,040원 (10% 할인) 포인트적립 3,010원
    Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
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  • CIM Coursebook 08/09 Marketing Communications

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    CIM Coursebook 08/09 Marketing Communications [ Paperback ]
    Hughes, Graham | Routledge | 2008년 07월
    76,060원 (10% 할인) 포인트적립 3,810원
    Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
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  • The Long Tail

    한정판매
    The Long Tail Why the Future of Business Is Selling Less of More [ Paperback ]
    Anderson, Chris | Hachette Books | 2008년 07월
    구매혜택
    서고 장기 보관 특가 도서 (교환 불가)
    7,110원 (80% 할인) 포인트적립 0원
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  • Strategic Marketing

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    Strategic Marketing An Introduction [ Paperback, POD 주문제작도서 ]
    Proctor, Tony | Routledge | 2008년 07월
    118,120원 (10% 할인) 포인트적립 5,910원
    Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage ...
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  • Color Harmony Packaging

    Color Harmony Packaging More Than 800 Colorways for Package Designs That Work [ Paperback, CD-Rom ]
    Jim Mousner | Rockport Publishers | 2008년 07월
    23,800원 (30% 할인) 포인트적립 240원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Selecting the right colour palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colours for packages in a retail environment competing with thousands of other products, it is especially important to hit the right colo...

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  • Marketing Research for Non-profit, Community and Creative Organizations

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    Marketing Research for Non-profit, Community and Creative Organizations [ Paperback, POD 주문제작도서 ]
    Kolb, Bonita | Routledge | 2008년 06월
    90,090원 (10% 할인) 포인트적립 4,510원
    A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target cust...
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  • The Age Curve: How to Profit from the Coming Demographic Storm

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    The Age Curve: How to Profit from the Coming Demographic Storm How to Profit from the Coming Demographic Storm [ Paperback, POD 주문제작도서 ]
    Gronbach, Kenneth | Amacom | 2008년 06월
    31,500원 (5% 할인) 포인트적립 950원
    For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they ...
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  • Tuned In

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    Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs [ Hardcover ]
    Stull, Craig / Myers, Phil / Scott, David Meerman | Wiley | 2008년 06월
    38,090원 (18% 할인) 포인트적립 1,910원
    Product and service sensations like the iPod, Starbucks, and FedEx were seemingly successful overnight. But it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time build...
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  • Statistics for Marketing and Consumer Research

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    Statistics for Marketing and Consumer Research [ Hardcover, POD 주문제작도서 ]
    Mazzocchi, Mario | Sage Publications Ltd | 2008년 06월
    323,760원 (5% 할인) 포인트적립 9,720원
    Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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  • Statistics for Marketing and Consumer Research

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    Statistics for Marketing and Consumer Research [ Paperback ]
    Mazzocchi, Mario | SAGE Publications Inc | 2008년 06월
    145,130원 (10% 할인) 포인트적립 7,260원
    Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
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  • The 25 Sales Habits of Highly Successful Salespeople

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    The 25 Sales Habits of Highly Successful Salespeople [ Paperback ]
    Schiffman, Stephan | Adams Media Corporation | 2008년 06월
    9,470원 (18% 할인) 포인트적립 480원
    "Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again."-Patricia C. Simpson, Vice President, Chemical Bank"Steve's techniques are practical, relevant, and easy to apply. Read this book and put his ideas to use."-Andrea Becker-Ar...
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  • Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies

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    Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies Communication Strategies for Innovative Companies [ Paperback, POD 주문제작도서 ]
    Casselberry, Craig | iUniverse | 2008년 05월
    34,660원 (5% 할인) 포인트적립 1,040원
    The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs.
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  • Handbook of Qualitative Research Methods in Marketing

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    Handbook of Qualitative Research Methods in Marketing [ Paperback ]
    Belk, Russell W. (EDT) | Edward Elgar Pub | 2008년 05월
    137,650원 (10% 할인) 포인트적립 6,890원
    Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; and, data analysis methods such as metaphor...
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  • Brand Risk

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    Brand Risk Adding Risk Literacy to Brand Management [ Hardcover ]
    Abrahams, David | Routledge | 2008년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
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  • Marketing Research

    수입
    Marketing Research [ Paperback, 2 ed, POD 주문제작도서 ]
    Ortinau, David | McGraw-Hill Education | 2008년 05월
    91,200원 (18% 할인) 포인트적립 4,560원
    The area of marketing research may sometimes be considered by some as daunting. The authors have taken up the challenge to make this technical discipline approachable, pracatical and relevant to our future marketers. J. Hair, B. Lukas and K. Miller are Australian authors.
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