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  • Crisis Management By Apology

    Crisis Management By Apology Corporate Response to Allegations of Wrongdoing [ Hardcover ]
    Hearit, Keith Michael | Routledge | 2005³â 09¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...
  • Principles of Advertising

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    Principles of Advertising A Global Perspective, Second Edition [ Paperback, 2nd Edition ]
    Johnson, Carla | Routledge | 2005³â 07¿ù
    110,110¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,510¿ø
    This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
  • Principles of Advertising: A Global Perspective, Second Edition

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    Principles of Advertising: A Global Perspective, Second Edition A Global Perspective, Second Edition [ Hardcover ]
    Johnson, Carla | Taylor & Francis Inc | 2005³â 08¿ù
    269,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,470¿ø
    This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
  • Concise Encyclopedia of Advertising

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    Baack, Donald | Routledge | 2005³â 03¿ù
    124,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,210¿ø
    Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
  • Concise Encyclopedia of Advertising

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    Baack, Donald | Routledge | 2005³â 03¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
  • Endorsements in Advertising: A Social History

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    Endorsements in Advertising: A Social History A Social History [ Paperback ]
    Segrave, Kerry | McFarland & Company | 2005³â 03¿ù
    59,760¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,990¿ø
  • System Made Me Do it

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    System Made Me Do it Corruption in Post-communist Societies [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Karklins, Rasma | Routledge | 2005³â 04¿ù
    76,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,810¿ø
    A comprehensive study of the origin, nature, and consequences of corruption - the misuse of public power for private gain - in post-communist societies. Suggesting innovative and practical institutional strategies for containing corruption, this book achieves a balance of disciplined analysis, pract...
  • System Made Me Do it

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    System Made Me Do it Corruption in Post-communist Societies [ Hardcover ]
    Karklins, Rasma | Routledge | 2005³â 04¿ù
    310,380¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,520¿ø
    While international actors decry corruption as a major impediment to democracy building and economic development, the problem is not well understood. This book fills that gap, and suggests practical institutional strategies for containing corruption and achieves a balance of disciplined analysis, pr...
  • Global Taiwan

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    Global Taiwan Building Competitive Strengths in a New International Economy [ Paperback ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005³â 05¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s.
  • Global Taiwan

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    Global Taiwan Building Competitive Strengths in a New International Economy [ Hardcover ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005³â 05¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Sponsored by MIT's Industrial Performance Center, this book examines the impact of globalization on the industry and economy of Taiwan since the 1990s.
  • India Briefing

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    India Briefing Takeoff at Last? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nocontributor | Routledge | 2005³â 03¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    This volume of India Briefing examines India's changing fortunes through economy, politics, labor, the cultural roots of Hindu nationalism, foreign relations, and Bollywood.
  • India Briefing

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    India Briefing Takeoff at Last? [ Hardcover ]
    Nocontributor | Routledge | 2005³â 03¿ù
    290,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,520¿ø
    This volume examines India's changing fortunes through chapters that cover the economy, domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations rollercoaster, the business of Bollywood, and a chapter on the range of new resources about In...
  • Gender and American Politics

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    Gender and American Politics Women, Men and the Political Process [ Paperback ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005³â 04¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    List of Tables and Figures; Acknowledgments; 1. Introduction: Gender, Sex, and American Political Life, Jyl J. Josephson and Sue Tolleson- Rinehart; Part I. Political Behavior; 2. Gender and Political Knowledge, Michael X. Delli Carpini and Scott Keeter; 3. Gender and Political Participation, M. Mar...
  • Gender and American Politics

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    Gender and American Politics Women, Men and the Political Process [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions.
  • Partnerships for Smart Growth

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    Partnerships for Smart Growth University-Community Collaboration for Better Public Places [ Paperback ]
    Knaap, Gerrit / Wiewel, Wim | Routledge | 2005³â 03¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    Linking the worlds of community development, higher education administration, and urban design, this guidebook offers information on how universities and communities can best develop partnership projects. Partnerships for Smart Growth includes case studies, geographically diverse locations and urban...
  • Partnerships for Smart Growth

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    Partnerships for Smart Growth University-Community Collaboration for Better Public Places [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Knaap, Gerrit / Wiewel, Wim | Routledge | 2005³â 03¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Linking the worlds of community development, higher education administration, and urban design, this guidebook offers information on how universities and communities can best develop partnership projects. Partnerships for Smart Growth includes case studies, geographically diverse locations and urban...
  • George W. Bush Foreign Policy Reader:

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    George W. Bush Foreign Policy Reader: Presidential Speeches with Commentary [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dietrich, John W. | Routledge | 2005³â 03¿ù
    96,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,810¿ø
    Covering the economy, the twists and turns of domestic politics, labor in the informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a chapter covering the range of resources about India available on the web, this book highlight...
  • George W. Bush Foreign Policy Reader:

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    George W. Bush Foreign Policy Reader: Presidential Speeches with Commentary [ Hardcover ]
    Dietrich, John W. | Routledge | 2005³â 03¿ù
    210,250¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,520¿ø
    Covering the economy, the twists and turns of domestic politics, labor in the informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a chapter covering the range of resources about India available on the web, this book highlight...
  • Public Administration and Law

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    Public Administration and Law [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Beckett, Julia / Koenig, Heidi O. | Routledge | 2005³â 05¿ù
    100,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,010¿ø
    The selections, all from "Public Administration Review", have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory text and discussion questions by the volume editors, followed by relevant readings fr...
  • Public Administration and Law

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    Public Administration and Law [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Beckett, Julia / Koenig, Heidi O. | Routledge | 2005³â 05¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    The selections, all from "Public Administration Review", have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory text and discussion questions by the volume editors, followed by relevant readings fr...
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