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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Strategic Copywriting

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    Strategic Copywriting How to Create Effective Advertising [ Hardcover ]
    Applegate, Edd | Rowman & Littlefield Pub Inc | 2004년 10월
    166,070원 (10% 할인) 포인트적립 8,310원
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  • The Bare Bones of Advertising Print Design

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    The Bare Bones of Advertising Print Design [ Paperback, POD 주문제작도서 ]
    Blakeman, Robyn | Rowman & Littlefield Publishers | 2004년 10월
    67,900원 (5% 할인) 포인트적립 2,040원
    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazin...
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  • The Bare Bones of Advertising Print Design

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    The Bare Bones of Advertising Print Design [ Hardcover ]
    Blakeman, Robyn | Rowman & Littlefield Pub Inc | 2004년 10월
    170,560원 (10% 할인) 포인트적립 8,530원
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  • Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals

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    Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals Six Sigma Forges the Link Between Sponsorship & Business Goals [ Paperback, POD 주문제작도서 ]
    Bednar, Raymond | iUniverse | 2005년 04월
    22,030원 (5% 할인) 포인트적립 670원
    Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels ...
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  • You Talkin to Me?: Thoughts & Observations on Marketing & Promotions

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    You Talkin to Me?: Thoughts & Observations on Marketing & Promotions Thoughts & Observations On Marketing & Promotions [ Paperback, POD 주문제작도서 ]
    Apple, Marc | iUniverse | 2004년 08월
    23,600원 (5% 할인) 포인트적립 710원
    You Talkin To Me? Thoughts & Observations on Marketing & Promotions is author Marc Apple's first book showcasing his true-life experiences as a marketing and promotions executive; from running a magazine, to working in the radio and record industries. Told through a lighthearted approach, Apple reve...
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  • Media Relations Measurement

    수입
    Media Relations Measurement Determining the Value of PR to Your Company's Success [ Hardcover ]
    Baikaltseva, Elena | Routledge | 2004년 11월
    170,190원 (10% 할인) 포인트적립 8,510원
    The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
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  • Best Practice in Corporate Governance

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    Best Practice in Corporate Governance Building Reputation and Sustainable Success [ Hardcover ]
    Davies, Adrian | Routledge | 2006년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    Explores the operational issues around corporate governance, giving examples of good practice. This book is a 'how to' book, which focuses on processes and practical issues, making the case for corporate governance in terms of measurable business benefits and competitive advantage. It also provides...
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  • Managing Communications in a Crisis

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    Managing Communications in a Crisis [ Hardcover, POD 주문제작도서 ]
    Ruff, Peter / Aziz, Khalid | Routledge | 2004년 04월
    270,330원 (10% 할인) 포인트적립 13,520원
    Designed as a three-part guide on how to deal with crisis management communications, this volume reveals the spectacular growth in the number of senior company staff who take corporate affairs seriously in these media-savvy times.
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  • Pick Me: Breaking Into Advertising and Staying There

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    Pick Me: Breaking Into Advertising and Staying There Breaking Into Advertising And Staying There [ Paperback ]
    Vonk, Nancy / Kestin, Janet | Wiley | 2005년 08월
    29,920원 (18% 할인) 포인트적립 1,500원
    Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.
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  • Black Tie Optional 2e

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    Black Tie Optional 2e The Complete Special Events Resource for Nonprofit Organizations [ Hardcover ]
    Freedman, Harry A. / Feldman, Karen | Wiley | 2007년 02월
    59,980원 (18% 할인) 포인트적립 3,000원
    Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more.
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  • Celebrity Sells

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    Celebrity Sells [ Paperback ]
    Pringle, Hamish | Wiley | 2004년 05월
    62,700원 (18% 할인) 포인트적립 3,140원
    Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the ret...
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  • Is It All about Image?: How PR Works in Architecture

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    Is It All about Image?: How PR Works in Architecture How Pr Works in Architecture [ Paperback ]
    Iloniemi, Laura | Academy Press | 2004년 10월
    95,420원 (18% 할인) 포인트적립 4,780원
    Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is comp...
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  • An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium

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    An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium Tune in to the Power of the Brand Conversation Medium [ Hardcover ]
    Ingram, Andrew / Barber, Mark | Wiley | 2005년 06월
    96,780원 (18% 할인) 포인트적립 4,840원
    There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as ...
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  • Social Communication in Advertising

    수입
    Social Communication in Advertising Persons, Products and Images of Well-Being
    Leiss, William (EDT) / Kline, Stephen / Jhally, Sut / Botterill, Jackie | Routledge | 2005년 07월
    69,300원 (18% 할인) 포인트적립 3,470원
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  • Global Technology and Corporate Crisis

    수입
    Global Technology and Corporate Crisis Strategies, Planning and Communication in the Information Age [ Paperback ]
    Seymour, Mike | Routledge | 2005년 08월
    66,060원 (10% 할인) 포인트적립 3,310원
    Explores the collision of the technology, corporate vulnerabilities and the counter-flows of information and communications. This text includes insights into the implications for strategic planning, management and communications handling for companies facing serious issues. It is for those involved ...
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  • Reader in Marketing Communications

    수입
    Reader in Marketing Communications [ Paperback ]
    Kitchen, Philip / de Pelsmacker, Patrick / Eagle, Lynne | Routledge | 2005년 12월
    108,100원 (10% 할인) 포인트적립 5,410원
    Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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  • Reader in Marketing Communications

    수입
    Reader in Marketing Communications [ Hardcover ]
    Kitchen, Philip / de Pelsmacker, Patrick / Eagle, Lynne | Routledge | 2005년 11월
    360,450원 (10% 할인) 포인트적립 18,030원
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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  • A Handbook of Corporate Communication and Public Relations

    수입
    A Handbook of Corporate Communication and Public Relations Pure and Applied [ Hardcover ]
    Oliver, Sandra | Routledge | 2004년 04월
    255,430원 (18% 할인) 포인트적립 12,780원
    An in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, this title gives clear indications of the pertinent best practice outcomes of theoretically based applications.
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  • Essentials of Corporate Communication

    수입
    Essentials of Corporate Communication Implementing Practices for Effective Reputation Management [ Paperback ]
    Van Riel, Cees B. M. / Fombrun, Charles J. | Routledge | 2007년 02월
    360,450원 (10% 할인) 포인트적립 18,030원
    Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global ...
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  • Primer for Integrated Marketing Communications

    수입
    Primer for Integrated Marketing Communications [ Paperback, POD 주문제작도서 ]
    Kitchen, Philip / de Pelsmacker, Patrick | Routledge | 2004년 07월
    100,090원 (10% 할인) 포인트적립 5,010원
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
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처음 271 272 273 274 275 276 277 278 279 280 끝
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