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  • The Image Factory: Consumer Culture, Photography and the Visual Content Industry

    The Image Factory: Consumer Culture, Photography and the Visual Content Industry Consumer Culture, Photography and the Visual Content Industry [ Hardcover ]
    Frosh, Paul | Berg Publishers | 2003³â 08¿ù
    224,430¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,230¿ø
    Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, par...
  • Political Economy of Telecommunicatons Reforms in Thailand

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    Political Economy of Telecommunicatons Reforms in Thailand [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Niyomsilpa, Sakkarin | Routledge | 2000³â 03¿ù
    72,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    Sakkarin is First Secretary at Thailand's mission to the European Communities in Brussels. He explores the changing character of relations between the state and society in his country by focusing on the telecommunications industry. He reviews the ...
  • Banking and Finance in Islands and Small States

    ¼öÀÔ Island Studies
    Banking and Finance in Islands and Small States [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dean, James W.(EDT) | Routledge | 1997³â 01¿ù
    174,190¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,710¿ø
    An analysis of the special characteristics of the banking and financial sectors in islands and small states, focusing on three main areas: the general financial environment; offshore financial centres; and banking and financial regulation.
  • The Erotic History of Advertising

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    The Erotic History of Advertising [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Reichert, Tom | Prometheus Books | 2003³â 05¿ù
    39,460¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,190¿ø
    Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
  • Advertising Essentials: An Entrepreneur's Guide to Success

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    Advertising Essentials: An Entrepreneur's Guide to Success [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Small, Michael P. | 1st Book Library | 1999³â 12¿ù
    24,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 740¿ø
  • Cross-Cultural Content Analysis of Advertising from the United States and India

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    Ahmed, Niaz | Dissertation.com | 2000³â 02¿ù
    31,500¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristi...
  • The Advertising Age Encyclopedia of Advertising

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    Egolf, Karen | Taylor & Francis Inc | 2002³â 12¿ù
    1,346,620¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 67,340¿ø
    Entries include: - Absolut Vodka - Brand - Children: Targets of Advertising - Demographics - Ethics - Eastman Kodak Company - Feminism, Impact of - Fuller & Smith & Ross, Inc. - Gallup Research - History: Pre-19th Century - Infomercial - Japan - J...
  • Human Resources Glossary

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    Human Resources Glossary The Complete Desk Reference for HR Executives, Managers, and Practitioners [ Hardcover, 3rd Edition ]
    Tracey, William R. | CRC Press | 2004³â 01¿ù
    310,380¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,520¿ø
    Compiles and explains the vocabulary of HR practitioners. This work defines HR terms and explains their context, use and managerial implications in 56 HR areas, including benefits, compensation, disability, discipline, employee services, health care, organization development, productivity, hiring pr...
  • e-Learning Standards

    ¼öÀÔ
    e-Learning Standards A Guide to Purchasing, Developing, and Deploying Standards-Conformant E-Learning [ Hardcover ]
    Brown, Sharon (Integrity eLearning, Anaheim, California, USA) | CRC Press | 2002³â 11¿ù
    300,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,020¿ø
    Presents comprehensive information about the major e-learning standards. This work focuses on those standards such as the AICC and SCORM specifications for interoperable data tracking, searchable meta-data, and interchangeable course structures and the QTI specification for interoperable tests and t...
  • Mining The Middle Ground

    ¼öÀÔ
    Mining The Middle Ground Developing Mid-level Managers for Strategic Change [ Hardcover ]
    Williams, David N. | CRC Press | 2000³â 01¿ù
    210,250¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,520¿ø
    This how-to book puts forward an applied, field-proven model for the roles, responsibilities, and steps necessary to develop, integrate, and tap the middle management resource in a strategic change effort. Founded on a strong theoretical basis, th...
  • Managing by Remote Control

    ¼öÀÔ
    Managing by Remote Control [ Hardcover, English ]
    Garber, Peter R. | CRC Press | 1999³â 09¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Today's managers face increased responsibilities -- and delegating some of the load to equally responsible personnel was once a "nice" gesture, but now a necessity. Traditional "empowerment", though a desirable strategy, has often produced less th...
  • Creative Leadership Mining the Gold in Your Work Force

    ¼öÀÔ
    Creative Leadership Mining the Gold in Your Work Force [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Damiani, A. S. | CRC Press | 1998³â 04¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    Creative Leadership: Mining the Gold in Your Work Force is written for aspiring leaders who are committed to finding solutions to the challenges of an ever-increasing competitive market. This valuable resource not only shows you how to develop you...
  • Technology-Based Learning

    ¼öÀÔ
    Technology-Based Learning Maximizing Human Performance and Corporate Success [ Hardcover, English ]
    Kearsley, Greg (Southeastern Nova University, North Miami Beach, Florida, US) | CRC Press | 1998³â 08¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. This book shows how to capture and leverage this power, with an examination of the advantages and disadv...
  • If It Wasn't For the People...This Job Would Be Fun

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    If It Wasn't For the People...This Job Would Be Fun Coaching for Buy-In and Results [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Motsett, C. B. | CRC Press | 1998³â 01¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    This book shows readers how to gain the cooperation of employees and co-workers using five simple steps. If It Wasn't for the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that e...
  • High Cost of Low Morale...and what to do about it

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    High Cost of Low Morale...and what to do about it [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hacker, Carol | CRC Press | 1997³â 01¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    How to reward and keep winning employees happy and productive is a challenge to any employer or manager. The challenge can be met by employing the highly practical and common sense suggestions explored in this well-written and often humorous book ...
  • Best Team Skills

    ¼öÀÔ
    Best Team Skills Fifty Key Skills for Unlimited Team Achievement [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Losoncy, Lewis | CRC Press | 1997³â 01¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Readers will gain the tools they need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills that will most encourage any team members. Using 100 encour...
  • Naked Management

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    Naked Management Bare Essentials For Motivating The X-Generation At Work [ Paperback ]
    Muchnick, Marc H. | CRC Press | 1996³â 01¿ù
    154,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,710¿ø
    With all the talk about the X-Generation, this is the first book to bring a realistic and practical hands-on approach to managing the massive numbers of members within this age group in the workforce. Exciting reading for any manager, supervisor o...
  • Reengineering the Training Function

    ¼öÀÔ
    Reengineering the Training Function How to Align Training With the New Corporate Agenda [ Hardcover, English ]
    Shandler, Donald | CRC Press | 1996³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Here is a plan of action, rich in reengineering strategies and tactics, full of specific guidelines and tools that can be put to use immediately. Anyone looking for answers to meeting the demands of the new economy, corporate and organizational ag...
  • Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940

    ¼öÀÔ
    Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 A Cultural History of Advertising Personal Hygiene in America, 1875-1940 [ Paperback ]
    Juliann Sivulka | Humanity Books | 2001³â 09¿ù
    52,360¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,620¿ø
    Only a century ago, the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I, a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly v...
  • Corporate Community Relations: The Principle of the Neighbor of Choice

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    Burke, Edmund | Bloomsbury Publishing PLC | 1999³â 02¿ù
    142,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,110¿ø
    Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in ...
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