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  • Excellence in Advertising

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    Excellence in Advertising [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Butterfield, Leslie | Routledge | 1999³â 09¿ù
    134,150¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,030¿ø
    Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationsh...
  • Advertising and Brand Building

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    Advertising and Brand Building Principles and Case Studies [ Hardcover ]
    Pongiannan, K., Dr. (EDT) | Intl Specialized Book Service Inc | 2012³â 07¿ù
    57,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,870¿ø
  • Flagship Marketing

    Flagship Marketing Concepts and places [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kent, Tony / Brown, Reva | Routledge | 2012³â 09¿ù
    92,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,610¿ø
    This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
  • True Story

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    True Story How to Combine Story and Action to Transform Your Business [ Hardcover ]
    Montague, Ty | Harvard Business Review Press | 2013³â 07¿ù
    36,800¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,840¿ø
    All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then a...
  • The Customer Stream: 15 Innovative and Unique Strategies Local Business Owners Can Use to Keep New Customers Flowing in the Door and Get Cu

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    The Customer Stream: 15 Innovative and Unique Strategies Local Business Owners Can Use to Keep New Customers Flowing in the Door and Get Cu 15 Innovative and Unique Strategies Local Business Owners Can Use To Keep New Customers Flowing In The Door and Get Customers To Come Back and Spend More Money [ Paperback ]
    Anderson, Doug / Regnerus, Bob | Createspace Independent Publishing Platform | 2011³â 12¿ù
    17,640¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 890¿ø
    There are only three ways to grow a business: 1. Bring in new customers 2. Get existing customers to come back more often 3. Get customers to spend more in each transaction Customers are your life blood. You need people who are willing to spend their hard-earned money to use your products or service...
  • The Unpublished David Ogilvy

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    Ogilvy, David | Ips - Profile Books | 2014³â 05¿ù
    24,460¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,230¿ø
    The private insights of the bestselling 'Father of Advertising', David Ogilvy
  • Promotional Culture

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    Promotional Culture Advertising, Ideology and Symbolic Expression [ Hardcover, English, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wernick, Andrew | Sage Publications Ltd | 1992³â 01¿ù
    100,280¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,010¿ø

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  • Science and Art of Branding

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    Science and Art of Branding [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Franzen, Giep / Moriarty, Sandra E. | Routledge | 2008³â 10¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explai...
  • Research in Consumer Behavior

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    Research in Consumer Behavior [ Hardback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Scott, Linda / Askegaard, Soren / Belk, Russell W. | Emerald Group Publishing | 2012³â 12¿ù
    184,250¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,220¿ø
    This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysi...
  • Lifestyle Brands: A Guide to Aspirational Marketing

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    Lifestyle Brands: A Guide to Aspirational Marketing A Guide to Aspirational Marketing [ Hardback ]
    Saviolo, S. / Marazza, A. | Palgrave MacMillan | 2013³â 01¿ù
    112,200¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,610¿ø
  • Managing Corporate Communication: A Cross-Cultural Approach

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    Managing Corporate Communication: A Cross-Cultural Approach A Cross-Cultural Approach [ Paperback ]
    Gambetti, Rossella / Quigley, Stephen | Red Globe Press | 2012³â 10¿ù
    110,640¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for stude...
  • Unconscious Branding

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    Unconscious Branding How Neuroscience Can Empower (And Inspire) Marketing [ Hardcover ]
    Van Praet, Douglas | Palgrave MacMillan | 2012³â 11¿ù
    62,300¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
  • Amuse Agents

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    Amuse Agents When Small Ads Go Bad [ Paperback ]
    Likely, Preston | Summersdale | 2013³â 05¿ù
    23,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,190¿ø
  • Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

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    Tell the Truth: Honesty Is Your Most Powerful Marketing Tool Honesty Is Your Most Powerful Marketing Tool [ Hardcover, 1st Edition, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Unerman, Sue / Baskin, Jonathan Salem | Benbella Books | 2012³â 04¿ù
    32,810¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,650¿ø
  • Practioner's Guide To Public Relations Research, Measurement And Evaluation

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    Michaelson, David | Business Expert Press | 2010³â 04¿ù
    15,770¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluat...
  • An Overview of the Public Relations Function

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    An Overview of the Public Relations Function [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Martin, Thomas | Business Expert Press | 2010³â 05¿ù
    15,770¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
  • Advertising

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    Advertising strategy, creativity and media [ Paperback ]
    De Francesco, Scott | Pearson Education Limited | 2012³â 12¿ù
    103,970¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,200¿ø
    The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional stude...
  • Advertising Creative, 3/E

    Advertising Creative, 3/E Strategy, Copy, and Design [ Paperback, 3rd Edition ]
    Altstiel, Tom / Grow, Jean | Sage Publications | 2012³â 11¿ù
    58,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,160¿ø
    Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing ...
  • Vertrauen in Public Relations

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    Vertrauen in Public Relations [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hoffjann, Olaf | Vs Verlag Fur Sozialwissenschaften | 2012³â 12¿ù
    59,990¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,800¿ø
    Im zweiten Teil wird untersucht, wie PR das Problem der Vertrauenswurdigkeit zwischen Luge und Wahrhaftigkeit sowie zwischen egoistischem und selbstlosem Verhalten zu loesen versucht.
  • Public Relations and Communication Management

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    Public Relations and Communication Management Current Trends and Emerging Topics [ Paperback ]
    Kim, Jeong-Nam(EDT) | Routledge | 2013³â 05¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications...
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