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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Provocateur

    수입
    Provocateur Images of Women and Minorities in Advertising [ Hardcover, 3rd Edition ]
    Cortese, Anthony Joseph Paul | Rowman & Littlefield Pub Inc | 2007년 12월
    119,700원 (10% 할인) 포인트적립 5,990원
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  • Very Private and Public Relations

    수입
    Very Private and Public Relations [ Hardcover ]
    Dunn, Jim | Thorogood | 2008년 06월
    29,840원 (10% 할인) 포인트적립 1,500원
    Presenting an autobiography of a Travel PR guru, this work takes us on a ride from poor boy growing up gay in a small town on the west coast of Scotland to the five-star lifestyle of a PR guru in the fledgling travel industry of the early seventies in London.
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  • Brands of Faith

    수입 Media, Religion and Culture
    Brands of Faith Marketing Religion in a Commercial Age [ POD 주문제작도서 ]
    Einstein, Mara | Routledge | 2007년 09월
    76,060원 (10% 할인) 포인트적립 3,810원
    Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and expl...
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  • Brands of Faith

    수입 Media, Religion and Culture
    Brands of Faith Marketing Religion in a Commercial Age [ Hardcover, POD 주문제작도서 ]
    Einstein, Mara | Routledge | 2007년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands, that ex...
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  • 50s Fashion

    수입
    50s Fashion Vintage Fashion and Beauty Ads [ Paperback ]
    Heimann, Jim (EDT) / Schooling, Laura (INT) | Taschen America Llc | 2007년 08월
    22,220원 포인트적립 0원
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  • Brick & Mortar Shopping in the 21st Century

    수입
    Brick & Mortar Shopping in the 21st Century [ Hardcover, POD 주문제작도서 ]
    Lowrey, Tina | Psychology Press | 2007년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping b...
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  • Brick & Mortar Shopping in the 21st Century

    수입
    Brick & Mortar Shopping in the 21st Century [ Paperback ]
    Lowrey, Tina(EDT) | Psychology Press | 2008년 01월
    118,120원 (10% 할인) 포인트적립 5,910원
    Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping b...
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  • Learning From Winners

    수입
    Learning From Winners How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success [ Hardcover ]
    Pettit, Raymond | Psychology Press | 2007년 10월
    270,330원 (10% 할인) 포인트적립 13,520원
    Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, con...
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  • Selling Modernity: Advertising in Twentieth-Century Germany

    수입
    Selling Modernity: Advertising in Twentieth-Century Germany Advertising in Twentieth-Century Germany [ Hardcover ]
    Swett, Pamela E. (EDT) / Wiesen, S. Jonathan (EDT) / Zatlin, Jonathan R. (EDT) | Duke Univ Pr | 2007년 10월
    171,990원 (10% 할인) 포인트적립 8,600원
    Explores such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, and the use of advertising to promote mass consumption in West Germany. This book focuses on the actors who had the greatest stake in successful merc...
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  • Selling Modernity: Advertising in Twentieth-Century Germany

    수입
    Selling Modernity: Advertising in Twentieth-Century Germany Advertising in Twentieth-Century Germany [ Paperback ]
    Swett, Pamela E. (EDT) / Wiesen, S. Jonathan (EDT) / Zatlin, Jonathan R. (EDT) | Duke Univ Pr | 2007년 10월
    46,300원 (10% 할인) 포인트적립 2,320원
    Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of advertising in East Germany. This book focuses on those who shaped the depiction of a company's prod...
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  • The Sage Handbook of Advertising

    수입
    The Sage Handbook of Advertising [ Hardcover ]
    Ambler, Tim(EDT) | SAGE Publications Inc | 2007년 11월
    299,250원 (10% 할인) 포인트적립 14,970원
    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from le...
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  • Public Relations

    수입
    Public Relations Concepts, Practice and Critique [ Paperback ]
    L'Etang, Jacquie | SAGE Publications Inc | 2007년 12월
    119,700원 (10% 할인) 포인트적립 5,990원
    This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking th...
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  • Public Relations

    수입
    Public Relations Concepts, Practice and Critique [ Hardcover ]
    L'Etang, Jacquie | SAGE Publications Inc | 2007년 12월
    284,280원 (10% 할인) 포인트적립 14,220원
    This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking th...
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  • Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

    수입
    Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys [ Paperback, POD 주문제작도서 ]
    Danesi, Marcel | Rowman & Littlefield Publishers | 2007년 10월
    64,750원 (5% 할인) 포인트적립 1,950원
    Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logo...
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  • Why It Sells

    수입
    Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys [ Hardcover ]
    Danesi, Marcel | Rowman & Littlefield Pub Inc | 2007년 10월
    137,650원 (10% 할인) 포인트적립 6,890원
    Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold i...
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  • The Distorting Mirror

    수입
    The Distorting Mirror Visual Modernity in China [ Hardcover ]
    Pang, Laikwan | Univ of Hawaii Pr | 2007년 10월
    77,700원 (18% 할인) 포인트적립 3,890원
    Analyzes the multiple and complex ways in which urban Chinese subjects saw themselves interacting with the new visual culture that emerged during the turbulent period between the 1880s and the 1930s. This work examines the media and visual forms, including lithography, photography, advertising, film...
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  • Go Figure! New Directions in Advertising Rhetoric

    수입
    Go Figure! New Directions in Advertising Rhetoric [ Hardcover ]
    McQuarrie, Edward F. / Phillips, Barbara J. | Routledge | 2007년 10월
    370,450원 (10% 할인) 포인트적립 18,530원
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It als...
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  • Well-Written and Red: The Story of the Economist Poster Campaign

    수입
    Well-Written and Red: The Story of the Economist Poster Campaign [ Hardcover ]
    Marcantonio, Alfredo | Ingram Pub Services | 2006년 10월
    102,230원 (18% 할인) 포인트적립 5,120원
    It is now years since "The Economist" ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
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  • Branding New York

    수입 Cultural Spaces
    Branding New York How a City in Crisis Was Sold to the World [ Paperback, POD 주문제작도서 ]
    Greenberg, Miriam | Routledge | 2008년 04월
    88,080원 (10% 할인) 포인트적립 4,410원
    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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  • Branding New York

    수입 Cultural Spaces
    Branding New York How a City in Crisis Was Sold to the World [ Hardcover ]
    Greenberg, Miriam | Routledge | 2007년 07월
    330,400원 (10% 할인) 포인트적립 16,520원
    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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처음 281 282 283 284 285 286 287 288 289 290 끝
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