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  • Optimizing Human Capital with a Strategic Project Office

    Optimizing Human Capital with a Strategic Project Office Select, Train, Measure,and Reward People for Organization Success [ Hardcover ]
    Crawford, J. Kent / Cabanis-Brewin, Jeannette | Auerbach Publications | 2005³â 11¿ù
    240,300¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,020¿ø
    Providing a blueprint for the creation of 'living companies', this book explores the potential of the Strategic Project Office (SPO) to transform an enterprise by making the most of people. This book features a review of various topics such as hiring, retention, measurement, training, and profession...
  • Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

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    Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Creating Unique Brands That Stick In Your Customer's Minds [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Post, Karen | Amacom | 2004³â 11¿ù
    29,620¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 890¿ø
    "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level.
  • Public Relations From the Margins

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    Public Relations From the Margins A Special Issue of the Journal of Public Relations Research [ Paperback ]
    Moffitt, Mary Ann(EDT) | Routledge | 2004³â 12¿ù
    56,040¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,810¿ø
    Contents: L.C. Hon, Editor's Note. M.A. Moffitt, Preface, "Public Relations from the Margins.". B.K. Berger, Power Over, Power With and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism. F.
  • Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

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    Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Understanding and Influencing Consumer Behavior in the Virtual World [ Paperback ]
    Haugtvedt, Curtis P. / Machleit, Karen A. / Yalch, Richard | Psychology Press | 2005³â 02¿ù
    344,020¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,210¿ø
    Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
  • Diversity in Advertising: Broadening the Scope of Research Directions

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    Diversity in Advertising: Broadening the Scope of Research Directions Broadening the Scope of Research Directions [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Williams, Jerome D. / Lee, Wei-Na / Haugtvedt, Curtis P. | Psychology Press | 2004³â 04¿ù
    280,600¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,420¿ø
    Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
  • Crisis Management By Apology

    Crisis Management By Apology Corporate Response to Allegations of Wrongdoing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hearit, Keith Michael | Routledge | 2005³â 09¿ù
    76,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,810¿ø
    Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...
  • Crisis Management By Apology

    Crisis Management By Apology Corporate Response to Allegations of Wrongdoing [ Hardcover ]
    Hearit, Keith Michael | Routledge | 2005³â 09¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...
  • Principles of Advertising

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    Principles of Advertising A Global Perspective, Second Edition [ Paperback, 2nd Edition ]
    Johnson, Carla | Taylor & Francis Inc | 2005³â 07¿ù
    133,090¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,660¿ø
    This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
  • Principles of Advertising: A Global Perspective, Second Edition

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    Principles of Advertising: A Global Perspective, Second Edition A Global Perspective, Second Edition [ Hardcover ]
    Johnson, Carla | Taylor & Francis Inc | 2005³â 08¿ù
    281,470¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,080¿ø
    This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
  • Concise Encyclopedia of Advertising

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    Baack, Donald | Routledge | 2005³â 03¿ù
    124,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,210¿ø
    Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
  • Concise Encyclopedia of Advertising

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    Baack, Donald | Routledge | 2005³â 03¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
  • Endorsements in Advertising: A Social History

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    Endorsements in Advertising: A Social History A Social History [ Paperback ]
    Segrave, Kerry | McFarland & Company | 2005³â 03¿ù
    62,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,130¿ø
    "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmentalviews, shifting business trends, and its relat...
  • System Made Me Do it

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    System Made Me Do it Corruption in Post-communist Societies [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Karklins, Rasma | Routledge | 2005³â 04¿ù
    76,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,810¿ø
    A comprehensive study of the origin, nature, and consequences of corruption - the misuse of public power for private gain - in post-communist societies. Suggesting innovative and practical institutional strategies for containing corruption, this book achieves a balance of disciplined analysis, pract...
  • System Made Me Do it

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    System Made Me Do it Corruption in Post-communist Societies [ Hardcover ]
    Karklins, Rasma | Routledge | 2005³â 04¿ù
    310,380¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,520¿ø
    While international actors decry corruption as a major impediment to democracy building and economic development, the problem is not well understood. This book fills that gap, and suggests practical institutional strategies for containing corruption and achieves a balance of disciplined analysis, pr...
  • Global Taiwan

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    Global Taiwan Building Competitive Strengths in a New International Economy [ Paperback ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005³â 05¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s.
  • Global Taiwan

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    Global Taiwan Building Competitive Strengths in a New International Economy [ Hardcover ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005³â 05¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Sponsored by MIT's Industrial Performance Center, this book examines the impact of globalization on the industry and economy of Taiwan since the 1990s.
  • India Briefing

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    India Briefing Takeoff at Last? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nocontributor | Routledge | 2005³â 03¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    This volume of India Briefing examines India's changing fortunes through economy, politics, labor, the cultural roots of Hindu nationalism, foreign relations, and Bollywood.
  • India Briefing

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    India Briefing Takeoff at Last? [ Hardcover ]
    Nocontributor | Routledge | 2005³â 03¿ù
    290,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,520¿ø
    This volume examines India's changing fortunes through chapters that cover the economy, domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations rollercoaster, the business of Bollywood, and a chapter on the range of new resources about In...
  • Gender and American Politics

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    Gender and American Politics Women, Men and the Political Process [ Paperback ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005³â 04¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    List of Tables and Figures; Acknowledgments; 1. Introduction: Gender, Sex, and American Political Life, Jyl J. Josephson and Sue Tolleson- Rinehart; Part I. Political Behavior; 2. Gender and Political Knowledge, Michael X. Delli Carpini and Scott Keeter; 3. Gender and Political Participation, M. Mar...
  • Gender and American Politics

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    Gender and American Politics Women, Men and the Political Process [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions.
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