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  • Planning for Power Advertising: A User¡Çs Manual for Students and Practitioners

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    Planning for Power Advertising: A User¡Çs Manual for Students and Practitioners A User's Manual for Students And Practitioners [ Paperback ]
    Halve, Anand Bhaskar | Sage Pubns | 2005³â 11¿ù
    41,870¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,100¿ø
    Describes the language of video. This title shows how to think like a director, regardless of equipment (amateurs think about the camera, and pros think about communication). It explains the rules developed over a century of movie-making - which work just as well when shooting a two-year-old's birth...
  • Event Planning

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    Event Planning [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Oliver, Ian D. | Lightning Source Inc | 2005³â 07¿ù
    8,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 260¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Event planning guide to assist novice event planners with organizing, structuring, implementing, and finalizing a event. Highlights cost saving strategies and tips to ensure a successful event.

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  • Managing a Public Relations Firm for Growth and Profit, Second Edition

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    Croft, Alvin C. | Routledge | 2005³â 11¿ù
    90,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,510¿ø
    Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, an...
  • Managing a Public Relations Firm for Growth and Profit, Second Edition

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    Croft, Alvin C | Routledge | 2006³â 03¿ù
    180,190¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,010¿ø
    Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, an...
  • Gaining Influence in Public Relations

    Gaining Influence in Public Relations The Role of Resistance in Practice [ Paperback ]
    Berger, Bruce K. / Reber, Bryan H. | Routledge | 2006³â 02¿ù
    92,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,610¿ø
    Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
  • Gaining Influence in Public Relations

    Gaining Influence in Public Relations The Role of Resistance in Practice [ Hardcover ]
    Berger, Bruce K. / Reber, Bryan H. | Routledge | 2006³â 02¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
  • Corporate Public Affairs

    Corporate Public Affairs Interacting With Interest Groups, Media, and Government [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lerbinger, Otto | Routledge | 2005³â 11¿ù
    154,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,710¿ø
    Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...
  • Corporate Public Affairs: Interacting with Interest Groups, Media, and Government

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    Corporate Public Affairs: Interacting with Interest Groups, Media, and Government Interacting With Interest Groups, Media, And Government [ Hardcover ]
    Lerbinger, Otto | Lawrence Erlbaum Assoc Inc | 2005³â 11¿ù
    239,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,970¿ø
    Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...
  • The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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    The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells A Step-by-step Guide to Writing Copy That Sells [ Paperback ]
    Bly, Robert W. | Holt McDougal | 2006³â 03¿ù
    31,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,570¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Fundamentals of Advertising

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    Rowse, Edward J. / Fish, Louis J. | Kessinger Publishing | 2005³â 03¿ù
    50,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,520¿ø
  • Public Relations

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    Public Relations Critical Debates and Contemporary Practice [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    L'Etang, Jacquie / Pieczka, Magda | Routledge | 2006³â 01¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations.
  • Public Relations

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    Public Relations Critical Debates and Contemporary Practice [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    L'Etang, Jacquie / Pieczka, Magda | Routledge | 2006³â 01¿ù
    440,550¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 22,030¿ø
    Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations.
  • Taking Up Space

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    Taking Up Space [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Thomas, Pattie / Wilkerson, Carl / Campos, Paul | Pearlsong Press | 2005³â 09¿ù
    39,480¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,190¿ø
    Taking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wil...
  • Persuasive Advertising: Evidence-Based Principles

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    Persuasive Advertising: Evidence-Based Principles Evidence-based Principles [ Hardcover ]
    Armstrong, J. | Palgrave MacMillan | 2010³â 06¿ù
    164,560¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,230¿ø
    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of...
  • Brands

    Brands [ Paperback ]
    Danesi, Marcel | Routledge | 2005³â 01¿ù
    72,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaign...
  • Brands

    Brands [ Hardcover ]
    Danesi, Marcel | Routledge | 2005³â 01¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the ...
  • Ad Hoc Arabism

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    Ad Hoc Arabism Advertising, Culture, and Technology in Saudi Arabia [ Paperback ]
    Zirinski, Roni | Peter Lang Publishing Inc | 2005³â 07¿ù
    56,620¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,840¿ø
  • Productive Reflection at Work: Learning for Changing Organizations

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    Productive Reflection at Work: Learning for Changing Organizations Learning for Changing Organizations [ Paperback, 1st Edition, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Boud, David / Cressey, Peter / Docherty, Peter | Routledge | 2006³â 01¿ù
    97,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,860¿ø
    Consisting of contributions from diverse range of international authorities in the areas of management, education, organizational psychology and sociology, this book draws on examples from work settings in Europe, the Middle East, North America and Australia. It also emphasizes on productivity combi...
  • Beyond Branding

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    Beyond Branding How the New Values of Transparency and Integrity are Changing the World of Brands [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ind, Nicholas | Kogan Page Ltd | 2005³â 07¿ù
    63,150¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumptions about their brands and their marketing to the benef...

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  • Improving the Performance of Sponsorship

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    Kolah, Ardi | Routledge | 2013³â 01¿ù
    91,220¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,570¿ø
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