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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Travel and Tourism Public Relations

    수입
    Travel and Tourism Public Relations [ POD 주문제작도서 ]
    Deuschl, Dennis | Routledge | 2005년 09월
    90,090원 (10% 할인) 포인트적립 4,510원
    Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.
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  • Corporate Social Responsibility: A Case Study Guide for Management Accountants

    수입
    Corporate Social Responsibility: A Case Study Guide for Management Accountants A Case Study Guide for Management Accountants [ Paperback ]
    Innes, John / Norris, Gweneth | Elsevier Science Ltd | 2005년 06월
    138,380원 (10% 할인) 포인트적립 6,920원
    Based on the insight gained by analysing four large companies experiences of corporate social responsibility, this study highlights the inadequacies of social and ethical reporting by business, both in terms of the ad-hoc nature of the information, and the absence of internal reporting. It also expl...
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  • Innovative Marketing Communications

    수입 Events Management
    Innovative Marketing Communications [ POD 주문제작도서 ]
    Masterman, Guy / Wood, Emma | Routledge | 2005년 07월
    110,110원 (10% 할인) 포인트적립 5,510원
    Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
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  • Practice of Advertising

    수입
    Practice of Advertising [ Paperback ]
    Mackay, Adrian | Taylor & Francis Ltd | 2004년 09월
    67,480원 (18% 할인) 포인트적립 3,380원
    Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as r...
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  • From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

    수입
    From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names The Surprising Stories Behind 125 Brand Names [ Paperback ]
    Morris, Evan | Touchstone Books | 2004년 11월
    21,350원 (18% 할인) 포인트적립 1,070원
    A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and...
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  • Campaign Planner for Integrated Brand Communications

    수입
    Campaign Planner for Integrated Brand Communications [ Paperback ]
    Sayre, Shay | Thomson Learning | 2004년 10월
    156,290원 (10% 할인) 포인트적립 7,820원
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  • How to Advertise, Third Edition

    수입
    How to Advertise, Third Edition [ Paperback, POD 주문제작도서 ]
    Roman, Kenneth / Maas, Jane / Kenneth, Roman | St. Martins Press-3PL | 2005년 02월
    36,290원 (5% 할인) 포인트적립 1,090원
    Preface: Will There Still Be Advertising? Reflections on David Ogilvy: The Purpose of Advertising Pt. I What to Say - and Where to Say It 1 Advertising Is About Ideas 2 Brands and Strategies 3 Research 4 Campaigns 5 Media Strategies and Tactics 6 Target Marketing 7 Integrated Communications Pt. I...
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  • French Management

    수입
    French Management Elitism in Action [ POD 주문제작도서 ]
    Barsoux, Jean-Louis / Lawrence, Peter | Routledge | 2005년 05월
    170,190원 (10% 할인) 포인트적립 8,510원
    An account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading - but very different - companies.
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  • French Resistance

    수입
    French Resistance Individuals Versus the Company in French Corporate Life [ Paperback ]
    Johnson, Michael (Amgen Incorporated, THOUSAND OAKS, USA) | Routledge | 2005년 05월
    170,190원 (10% 할인) 포인트적립 8,510원
    Examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize a Paris firm.
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  • French Resistance

    수입
    French Resistance Individuals Versus the Company in French Corporate Life [ Hardcover ]
    Johnson, Michael (Amgen Incorporated, THOUSAND OAKS, USA) | Routledge | 2005년 05월
    420,520원 (10% 할인) 포인트적립 21,030원
    Examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Management methods, attitudes towards the outside world, and the historic roots of the French mentality are investigated in detail.
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  • Selling the Dream: Why Advertising Is Good Business

    수입
    Selling the Dream: Why Advertising Is Good Business Why Advertising Is Good Business [ Hardcover ]
    Hood, John M. | Bloomsbury Publishing Plc | 2005년 10월
    148,550원 (10% 할인) 포인트적립 7,430원
    Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact ...
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  • Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

    수입
    Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s Consumer Activism And Corporate Public Relations in the 1930s [ Paperback ]
    Stole, Inger L. | Univ of Illinois Pr | 2006년 07월
    43,780원 (10% 할인) 포인트적립 2,190원
    It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to...
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  • Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

    수입
    Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s Consumer Activism And Corporate Public Relations in the 1930s [ Hardcover ]
    Stole, Inger L. | Univ of Illinois Pr | 2006년 07월
    195,460원 (10% 할인) 포인트적립 9,780원
    Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying...
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  • Writing Winning Proposals : PR Cases

    Writing Winning Proposals : PR Cases [ Paperback ]
    Thomas Hagley | Allyn & Bacon | 2005년 08월
    구매혜택
    교재 균일가 도서
    10,000원 (68% 할인) 포인트적립 0원
    Introduction.1. Understanding Why Planning is Important and How it Relates to Public Relations.2. Meeting the Challenges of the Planning Environment.3. Writing and Leading With Integrity.4. Beginning the Planning Process With Accountability.5. Learning the Components of a Public Relations Plan and R...
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  • Strategic Advertising Management, 2/E

    Strategic Advertising Management, 2/E [ Paperback, 2nd Edition ]
    Larry Percy, Richard Elliott | Oxford University Press, USA | 2005년 07월
    33,000원 포인트적립 660원
    The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, an...
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  • Destination Marketing Organisations

    수입 Routledge Advances in Tourism
    Destination Marketing Organisations [ Hardcover ]
    Pike, Steven | Routledge | 2004년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMO...
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  • Contemporary Advertising

    Contemporary Advertising [ Hardcover, 10th Edition ]
    William F. Arens | McGraw-Hill College | 2005년 04월
    35,000원 포인트적립 700원
    "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of ...

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  • The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Televis

    수입
    The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Televis New Media, New Clients, New Consumers in the Post-Television Age [ Paperback ]
    Cappo, Joe | McGraw-Hill Education | 2005년 10월
    27,060원 (18% 할인) 포인트적립 1,360원
    Recaps the factors that impacted the advertising industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.
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  • And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All

    수입
    And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All Advertising's Leading Critic Lays Down the Law, Once and for All [ Paperback ]
    Garfield, Bob | McGraw-Hill Companies | 2004년 08월
    28,490원 (18% 할인) 포인트적립 1,430원
    Strikes out at rudeness, self-indulgence, irrelevance, irresponsibility, and sleaze, and lays out rules for good advertising - commonsense rules often forgotten.
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  • Focus: The Future of Your Company Depends on It

    수입 Collins Business Essentials
    Focus: The Future of Your Company Depends on It The Future of Your Company Depends on It [ Paperback, POD 주문제작도서 ]
    Ries, Al | Harperbusiness Essentials | 2005년 10월
    28,040원 (5% 할인) 포인트적립 850원
    검증된 베스트셀러 'The 22 immutable Laws of Marketing"의 공동 저자인 마케팅계의 구루 알 라이즈가 집필한 신작. 빠르게 진화하는 비즈니스 환경 속에서 성공적인 기업 활동을 위해서 무엇에 초점을 맞춰야 하는지를 집중적으로 서술한 경영 지침서이다....
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처음 281 282 283 284 285 286 287 288 289 290 끝
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